FARM overhauls lloyd’s inn in singapore with complete rebranding

FARM overhauls lloyd’s inn in singapore with complete rebranding
photo by rebecca toh
all images courtesy of FARM

cross disciplinary design studio FARM has renovated ‘lloyd’s inn’, a 34-room boutique hotel in a quiet neighborhood of singapore’s shopping orchard road district. FARM were not only responsible for the building’s updated spatial appearance, but also the hotel’s holistic rebranding – including a new website design.

the architecture of the revamped structure presents the relationships between the city, the hotel and the traveler through a minimalist visual language. all ornamentation and symbolism are removed, displaying the structure’s raw materials alongside unexpected splashes of nature. the hotel’s new logo is a representation of the individuality of each traveler to stay at the inn, with each letter slightly different in size, alignment and proportion.

the revamped structure presents the relationships between the city, the hotel and the traveler
photo by rebecca toh

the building’s existing angular geometry
photo by rebecca toh

throughout the design all ornamentation and symbolism are removed
photo by rebecca toh

the structure’s raw materials are displayed alongside unexpected touches of nature
photo by rebecca toh

bedrooms offer generous external views
photo by rebecca toh

the large provision of glazing ensures plentiful daylight
photo by rebecca toh

FARM were not only responsible for the building’s updated spatial appearance, but also the hotel’s rebranding
photo by rebecca toh

the hotel’s new logo is a representation of the individuality of each traveler to stay at the inn
photo by rebecca toh

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project info:

location: singapore
completed: 2014
type: hospitality
services: interior, branding, objects
team: tiah nan chyuan, selwyn low, torrance goh, lucille lee, susanne teng, trina ang, gareth low
photography: rebecca toh