HHF architects: labels 2 - new images by iwan baan
HHF architects: labels 2 - new images by iwan baan HHF architects: labels 2 - new images by iwan baan
nov 03, 2010

HHF architects: labels 2 - new images by iwan baan

‘labels 2’, berlin by HHF architectsimage © iwan baan




swiss HHF architects have sent in images of their project ‘labels 2’ taken by iwan baan the fashion center labels berlin 2 is a concentration of showrooms for international fashion brands in one building including public spaces such as an event hall, a restaurant and a lounge at the top floor. the design strategy is based on the adjacent warehouse building labels 1. the interior spaces of this historical building are strongly characterized by the repetition of arched windows used in the facade. this motif became one of the starting points for the design of the project.


the use of two differently cut sine curves generates a specific aesthetic for both the supporting structure and in a modified form with the sine waves for the façade. the result is that the structure and rhythm establish the formative motif for the perception of the new building and link it to the existing neighborhood.


connected by a heat exchanging device, the whole concrete structure of the building is permeated with water tubes and used as a radiator for heating as well as for cooling. the energy consumption for heating and cooling of labels 2 berlin is reduced by 40% due to this combined technique of activating the building mass and using water from the spree river. HHF architects won the international competition among selected architects in september 2007. the building opened in spring 2010.

image © iwan baan

image © iwan baan

image © iwan baan

image © iwan baan

image © iwan baan

image © iwan baan

image © iwan baan

image © iwan baan

image © iwan baan

image © iwan baan



project info:


project: HHF architects  programme: fashion center  material: concrete  competition and construction: 2007, 1st prize, 2007 – 2010 building footprint area: 1’537 m2  gross floor area: 8’191 m2  useable floor area: 6’630 m2  building volume: 32’930 m3  client: labels projektmanagement gmbh & co. kg  location: osthafen, berlin  photos: iwan baan


  • empty copy of the tama art univerity library by toyo ito

    jesarqit says:
  • Nicht gerade überzeugend!!

    Gastón says:
  • Their “Design Strategy” is typical competition-entry BS. A real eyesore when viewed from the river bank as the most prominent aspect is the servicing on top of the building – which appears to be an afterthought and not part of the design process actually. It is just one of a spate of buildings planned for the Spree as part of the Media Spree development.

    jP says:
  • liiiiike it

    t0kameh says:
  • The multi-tiered green skirt is a bit questionable but those altering concrete arches really do amazing things for the interior space.

    ricky says:
  • For me, the best part is the roof level. Those rounded columns and curves act as giant apertures, framing the sky and site beautifully.

    nano says:

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