HOK incorporates 1.6 mile test track within porsche's atlanta headquarters
 

HOK incorporates 1.6 mile test track within porsche's atlanta headquarters

HOK incorporates 1.6 mile test track within porsche’s atlanta headquarters
image by alan karchmer

 

 

 

in atlanta, georgia, HOK has designed a vast complex that unites office, training and driving programs for german car manufacturer porsche. the ‘north american experience center and headquarters’ brings together over 400 employees from five divisions of the company, serving as a new destination for partners, customers, and car enthusiasts. a 1.6 mile circuit has been integrated into the lower levels of the office building, while the motor-sport-related theme continues throughout the project’s interiors. the track, which runs through the facility’s courtyard, includes six driving modules designed to demonstrate the capabilities of different models. meanwhile, classic and modern porsches are on display in the adjacent gallery.

HOK porsche cars north america experience center and headquarters atlanta georgia designboom
the vast complex unites the company’s office, training and driving programs
image by alan karchmer

 

 

 

visitors are able to see historic porsches undergoing renovations at the restoration center, while the design studio allows customers to create autos with fully customizable options. restaurant 356, named after the first production porsche, offers diners a front row seat to the test track, with a driving simulator lab also included. finally, a 13,000 square foot business center features state-of-the-art conference rooms and event spaces.

hok porsche cars north america experience center and headquarters atlanta georgia
a 1.6 mile track has been integrated into the lower levels of the office building
image by alan karchmer

 

 

 

from an environmental perspective, the building’s east-west exposures eliminate glare, while north-south curtain walls maximize natural light and minimize solar heat gain. the scheme, which is LEED gold-certified, features a green roof that links the building to the landscape, while providing insulation and reducing stormwater runoff. the parking area includes charging stations for porsche’s electric vehicles. HOK is currently working with porsche to design the four-star solis hotel, which will overlook the porsche experience center and encourage further development in atlanta’s aerotropolis region. it is estimated that 30,000 guests will visit the complex each year.

hok porsche cars north america experience center and headquarters atlanta georgia
the track includes six driving modules designed to demonstrate the capabilities of different models
image by alan karchmer

hok porsche cars north america experience center and headquarters atlanta georgia
the building brings together over 400 employees from five divisions of the company
image by eric laignel

hok porsche cars north america experience center and headquarters atlanta georgia
classic and modern porsches remain on display
image by eric laignel

hok porsche cars north america experience center and headquarters atlanta georgia
the venue forms a new destination for partners, customers, and car enthusiasts
image by eric laignel

hok porsche cars north america experience center and headquarters atlanta georgia
from below, a mobile outlines the form of a porsche
image by eric laignel

hok porsche cars north america experience center and headquarters atlanta georgia
the 13,000 square foot business center features conference rooms and event spaces
image by eric laignel

hok porsche cars north america experience center and headquarters atlanta georgia
a restaurant offers diners a front row seat to the test track
image by eric laignel

hok porsche cars north america experience center and headquarters atlanta georgia
the building’s east-west exposures help eliminate glare
image by eric laignel

hok porsche cars north america experience center and headquarters atlanta georgia
a driving simulator lab is also included
image by eric laignel

hok porsche cars north america experience center and headquarters atlanta georgia
north-south curtain walls maximize natural light and minimize solar heat gain
image by eric laignel

hok porsche cars north america experience center and headquarters atlanta georgia
visitors are able to see historic cars undergoing renovations at the restoration center
image by eric laignel

hok porsche cars north america experience center and headquarters atlanta georgia
the complex is located in atlanta, georgia
image by eric laignel

hok porsche cars north america experience center and headquarters atlanta georgia
it is estimated that 30,000 guests will visit the complex each year
image by eric laignel

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