hollyscape by architecture urbanism
hollyscape by architecture urbanism hollyscape by architecture urbanism
apr 15, 2010

hollyscape by architecture urbanism

‘hol(l)yscape’ by architecture – urbanism all images courtesy architecture – urbanism

dutch – belgian firm architecture – urbanism have done an exercise in which they have made the holy of the ‘hollywood’ sign more accessible to the public, without changing the image.

the term ‘hollywood’ grasps the mental landscape and the realm of the film industry. the studio literally drew an outline underneath the hollywood sign that does justice to the historical symbol. the program provides for various activities on a specific theme: a location for the oscar ceremony in a polyvalent theater, a hotel, a film museum, a scenographic park with a panoramic view at the city (for reference: park guell by gaudi in barcelona), a trendy bar & restaurant, a conference room, a casino, etc.

‘hol(l)yscape’ illuminated at night

the design underlines the word ‘hollywood’. in this strip, mostly embedded in the mountain, all kinds of functions are integrated. the space that emerges on top of this strip will serve as a public area like a square or park. ‘the place to be’ – in between, around and in front of the ‘holy’ letters. at this square, stairs, patio’s and gardens stretch out which create a link between all functions and provide them with sunlight and air.


the terrace

underlining the famous hollywood sign

the strip is designed in such a way that the existing letters will remain visible from all viewpoints in their original form and presence. the proposed design will generate a financial return on investment and simultaneously rescues the symbolic heart and soul of hollywood.


  • Refreshing design for a world-famous landmark!
    Instead of endangering the site, this new design adds a new layer to it, and will add to its relevance for the future.

    Maarten says:
  • Agree with Maarten, this is a good tribute to the fading age of centralized motion picture manufacturing. It will make a fine museum.

    Dan says:
  • I grew up in LA. Clearly the designers don’t realize just how out of the way it is and how difficult it is to reach; for this to happen they’d have to pave extra roads leading into Griffith Park, not to mention parking lots and the like. It’d be really cool, but I doubt it’d get many visitors, plus it would wreak havoc on the park.

    Spencer says:
  • clever idea – beautiful!

    Christophero says:
  • yap. i truly agree with Maarten. They didnt change for the sack of changing and in fact it was minimumly done. clever enhancement =D

    The Blurblock says:
  • awesome idea!

    sarita rahman says:
  • Check this


    savethesign says:
  • cool site!!!

    [url=http://www.save-the-sign.com] http://www.save-the-sign.com [/url]

    FRE says:

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