icelandic pavilion at expo 2010
icelandic pavilion at expo 2010 icelandic pavilion at expo 2010
apr 06, 2010

icelandic pavilion at expo 2010

exterior view of the icelandic pavilion

architecture firm, plús arkitektar is responsible for the design of the icelandic pavilion at shanghai expo 2010, in collaboration with saga film. the pavilion is meant to reflect the relationship icelandic people have with nature, and how they have learned to harvest its energy to improve their lives. it will focus on energy, tourism, design and innovation, all under the theme of ‘pure energy – healthy living’.

500 sqm in size, the pavilion will be situated alongside the other nordic countries within the expo park, and will include a main exhibition hall, foyer and business centre.

the purpose of the structure is to create the image of an ice cube. this is executed through backlit printed fabric on the exterior of the building which captures complex ice patterns that are only visible within a glacier. within the pavilion, a short movie will be projected on white screens along the walls and ceiling that make up an all encompassing sound and image capsule. a story of survival and success will unfold, transporting visitors from shanghai to the calm, peaceful and clean environment of iceland.

to enhance the ambient experience, the interior temperature will be lowered and dehumidified below common practice to create a cool and tranquil icelandic sanctuary within the heart of the world expo. the entrance facade will be clad with icelandic lava stone, with TV monitors integrated into the construction, displaying information about the nature, culture and economy of iceland.

illuminated by night

a movie projection on the interior’s walls and ceiling create an all encompassing sound and image capsule

projections of the serene landscape of iceland

projections of the serene landscape of iceland

entrance to the pavilion

sliced view

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news

    keep up with our daily and weekly stories
    502,534 subscribers
    - see sample
    - see sample