industrial kinetic displays shape hybrid exhibition and automotive service space in tbilisi
silver-painted steel tubes and perforated metal create a layered material palette.
AN AUTOMOTIVE SERVICE CENTER REIMAGINED AS AN EXHIBITION SPACE
Designed by Material Editors with creative lead Teona Kokhodze, Reimagine The Ride is a 255-sqm automotive service center in Tbilisi, Georgia, developed for Tegeta Holding. The project reconsiders the conventional tire service center as a hybrid environment where vehicle maintenance, retail, and brand presentation are integrated within a single architectural framework. The project combines industrial materials, kinetic installations, and exhibition-inspired displays to reimagine how customers engage with vehicle care.
The design is based on exposing, rather than concealing, the operational aspects of automotive service. Workshop elements and industrial infrastructure become part of the spatial language, informing the organization of display systems, circulation, and architectural interventions throughout the interior.
The material palette draws from automotive manufacturing and industrial construction. Silver-painted metal tubes, perforated steel sheets, metal grids, Plexiglass, organic glass, and leather are combined to establish a layered environment that references precision, durability, and technical production. Existing industrial elements are retained and reinterpreted as part of the architectural composition.
INDUSTRIAL DISPLAY COMPONENTS FORM A LAYERED INTERIOR LANDSCAPE
Custom-designed installations translate familiar automotive components into display elements. Tires are presented on rotating stands mounted to exposed metal axles, while maintenance products are arranged as curated wall compositions. Branded merchandise is displayed within suspended transparent boxes secured by industrial carabiners, and custom shelving systems reference workshop scaffolding and service infrastructure.
Lighting and movement contribute to the spatial experience through a series of kinetic and illuminated interventions. Infinity mirrors, circular light elements, LED tubes, rotating mechanisms, and a red LED matrix introduce depth and visual rhythm while guiding visitors through interconnected service, exhibition, and retail areas without disrupting operational workflows.
The project combines prefabricated components with on-site fabrication to accommodate custom installations within the existing structure. Durable industrial materials and modular display systems support long-term adaptability and allow the interior to evolve over time. By combining the functional requirements of an automotive workshop with exhibition-based display strategies, Reimagine The Ride by Material Editors Studio proposes an alternative model for service environments in which maintenance processes remain visible and become part of the architectural and visitor experience.
project info:
name: Reimagine The Ride: Curated Automotive Environment
designer: Material Editors | @materialeditors
design lead: Teona Kokhodze
Material Editors design team: Ana Grigolia, Mariam Gvazava, Tornike Chikadze
client: TEGETA MOTORS | @tegeta_motors
location: Tbilisi, Georgia
photographer: Louisa Chalatashvili | @louisa_s
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