china‘s economic transition period, along with the everyday changing information and technology, results in rapid expansion of urbanization. people float up and away in the unshaped cities, following the monotonous day-to-day routine. all together tends to regularize, synchronize, even benumb the ways they think, live and feel. with the spirituality which are now imprisoned under the suits and ties, people are desperate to search for a way out that allows them to let their guards down, return to ego truly and experiencing freewheeling social activities in places such as teahouses and coffee shops.


‘.jpg coffee’ breaks the surrounding dense and towering gray tone with the dazzling yellow facade
all images by cao haochang

 

 

located in guangzhou, infinity nide‘s ‘.jpg coffee’ breaks the surrounding dense and towering gray tone with the dazzling yellow facade, just like the guiding light in a concrete jungle. entering into the dim interior, which is less than 25 m2 and sharply contrasts with the bright facade, a long concrete bar is set in the center and emphasizes the baristas and the coffee-making process. the limited but unconstrained activity space eliminates the sense of distance and baristas’ intimate service warms not only customers’ tastes but also their hearts.


the dim interior is less than 25 m2 and sharply contrasts with the bright facade

 

 

the architects fully covered the walls and ceiling with overlapped and crossed timbers. the timbers were originally wasted pine wood recycled from the construction site, the color of which became dark as charcoal after the carbonation process. through irregular interweave and assembly, the timbers enfold the whole space as if they are floating in vacuum. light from different angles travel through the gap, forming an impressive visual effect and creating a novel and unique spatial experience.


a long concrete bar is set in the center and emphasizes the baristas and the coffee-making process

 

 

the business model of take-away only and no tables and chairs settled within satisfies the fast-paced coffee experience of modern people and facilitate the open social behavior. in infinity nide’s ‘.jpg coffee’ there are only two beverage pallets being extended out from deep in the timbers by slender metals and set alongside the window. watching at the busy street outside with a freshly prepared coffee gives a temporary sense of belonging to the urban people leading a stressful busy life.


the architects fully covered the walls and ceiling with overlapped and crossed timbers

 

 

china is now reaching the excessively rapid urbanization period. the never-stopping shift in population, occupation, region, and culture can hardly maintain a sense of belonging for the modern people. over the long-term social distance and really repressed emotions deep down the hearts, the urban morbidity of insensitivity comes with a reason.


there are only two beverage pallets being extended out from deep in the timbers by slender metals


watching the busy street outside with a freshly prepared coffee gives a temporary sense of belonging


the timbers were originally wasted pine wood recycled from the construction site

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: apostolos costarangos | designboom

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news