innocad: rose am lend, graz, austria innocad: rose am lend, graz, austria
sep 02, 2009

innocad: rose am lend, graz, austria

‘rose am lend’, graz, austria by innocad all photos © paul ott images courtesy innocad

austrian firm innocad have sent us in images of their recent project ‘rose am lend’. the building is part of the development and transformation of one of the most complex areas of the city of graz.

‘rose am lend’ includes 11 apartments, with urban living spaces and businesses on the ground floor.

the design borrows from the existing building and includes a rose motif which is a reference to the time when the building was constructed during the baroque period in the 18th century.

‘rose am lend’ garden

rose motif on the facade

balcony of ‘rose am lend’

interior of ‘rose am lend’

interior of ‘rose am lend’ ‘rose am lend’ aerial view

project info: rose am lend construction start: 2007 completed: 2008 site area: 509m2 gross floor area: 1085m2 construction cost: 980. 000 euro nr of flats: 11

  • Bob Venturi did the same in 1978, only better.

    Mushi says:
  • The Venturi Best Showroom project does immediately come to mind, but that’s an entirely unfair comparison. Granted, inspiration and method came from a similar place (Venturi’s building as billboard/decorated shed/etc.) but the situation is certainly not the same. The siting is urban rather than in suburban Langhorne, PA, and the typology and program is entirely different: Venturi using his “Vegas” ideas and applying them to a big box store typology whereas the Austria project is mixed use on a seemingly smaller and broken-down scale (business/multi-family units).
    Also, the ‘flower’ application is more subdued and restrained, working in detail with slight changes in plane (on their site you can see the large-scale motif carried through the rails of the residential balconies on the sides and roof of the building) whereas Venturi’s announces itself loudly. In that sense, the Austria project blends into the context using the established urban vernacular whereas the Langhorne store creates its own.

    So really, Bob Venturi did the same in 1978, only different.*

    Ws says:

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