no building is complete without it being photographed and, after recently opening its doors to the public, the LEGO house has now been documented in detail by iwan baan. located in the danish town of billund, where the iconic brick was first invented, the BIG-designed institution has been conceived as an immersive experience center, which includes paid attractions as well as areas that are free and open to the public.

iwan baan lego house
the ground level façade is clad in white brick
image © iwan baan (also main image)

 

 

designed by bjarke ingels group, the building features 21 white bricks stacked on top of one other crowned by an oversized 2×4 LEGO block named the ‘keystone’, all of which are photographed by iwan baanthe ground level includes a store, three restaurants, conference facilities, and a 2,000 square meter public square. the company’s story is told in the history collection located in the basement, while the masterpiece gallery — which includes fan creations — is located at the uppermost level. non-paying guests are able to walk to the top of the building to enjoy views from the outdoor terraces. see the image series in full below, and read designboom’s previous coverage of the project here.


the building’s welcoming reception area
image © iwan baan

iwan baan lego house
the tree of creativity is one of the largest LEGO structures ever built, featuring 6,316,611 bricks
image © iwan baan

iwan baan lego house
the master gallery is a tribute room to all LEGO fans
image © iwan baan

iwan baan lego house
the red zone allows visitors to ‘unleash their creativity’ 
image © iwan baan

iwan baan lego house
the green zone is the ‘storytelling room’ where visitors can create their own mini-figures
image © iwan baan

iwan baan lego house
the blue zone, the logic room, allows visitors to be urban architect, or build and race cars
image © iwan baan

iwan baan lego house
the yellow zone lets visitors create fish and other sea creatures, setting them free in the giant aquariums
image © iwan baan

iwan baan lego house
a sea-themed rooftop playground
image © iwan baan

iwan baan lego house
the playground features surfboards, sharks and submarines
image © iwan baan

iwan baan lego house
a staircase includes playfully decorated, LEGO-clad walls
image © iwan baan

iwan baan lego house
people can explore hundreds of the most iconic LEGO sets
image © iwan baan

iwan baan lego house
the history collection allows visitors to swipe through a digital vault to see every LEGO set ever made
image © iwan baan


non-paying guests are able to walk to the top of the building to enjoy views
image © iwan baan


the exterior of the LEGO house at sundown
image © iwan baan

 

 

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    architecture news