with its recently completed retail interior for bloom & co., studio jeonghwa seo curates a space which artfully recalls a quarry landscape. bordering the ‘seoul forest’ park, the project is sited within the city’s seongsu-dong, a neighborhood known for its craft cafés and organic eateries which occupy repurposed warehouses. the space is programmed as a flower and tea shop, and takes up the half-basement of a former three story house. with the bloom & co. interior, the designer seeks to generate a continuation of the natural condition of the neighboring seoul forest into the shop.
images by unrealstudio
continuing the natural landscape of seoul forest, jeonghwa seo integrates geological conditions with features of the retail space. the material palette of the space is comprised primarily of stone at different scales. low hills are created with small piled stones, out of which subtly emerge medium-sized stones, used as plinths for the display of pots and succulents. larger tiger-skin stones are meanwhile used for interior furniture and shelving elements.
jeonghwa seo’s bloom & co. interior suggests an invasion of nature upon the conditioned interior. the south korea-based furniture and interior designer comments: ‘I imagined the urban space is invaded by the natural elements which coming in through from the park. I hope this space is remembered as the medium of nature and the urban space.’
project title: bloom & co.
design: jeonghwa seo
location: seongsu-dong, seoul
construction: UOR space
jeonghwa seo (5 articles)
marble and stone design (96 articles)
retail interiors (387 articles)
a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.
two greenery-filled residential towers will be surrounded by 4.5 acres of publicly accessible botanical gardens.
the proposal creates a new public space and art studios while simultaneously exploring notions of ruin and urban wilderness.
the building will operate on 100% renewable energy from day one of operation and will include solar panels built into its façade.
whatever happens on the earth's surface, life in 'plan B' will continue with comfort and functionality.