JHL design and OMFGCO turns portlanders’ cannabis experience into a well-designed fancy journey. combining materials and objects designed by different brands, the architects create a modern, bright store which will encourage visitors to indulge.

all images © krista jahnke photography



located by the side of willamette river, JHL design’s  and OMFGCO’s ‘serra’ is spread across two storefronts in a heritage portland’s chinatown. aiming to create a fresh and calm atmosphere, the store is just the space to pick up everything from edibles to cannabis accessories. 


project info:


interior design, branding: JHL design, OMFGCO

lighting: matthew mccormick

display cases: quartertwenty

green wall: ambius


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edited by: maria erman | designboom

  • Hi there—we would love to add a little clarity to this headline and article: Beyond the the Serra name, brand, visual ID, OMFGCO also created the interior design concepts, which included custom tile, custom fixture designs, materials palette, and architectural layout. JHL Design elegantly and deftly helped to build out the vision, as they handled all FF&E, execution, procurement, and lighting. Both OMFGCO and JHL would appreciate the correction. (And while we are here, JHL is known as JHL Design, not JHL Design Studio. Thanks!)

    Jeremy says:

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