karl lagerfeld + HPP architects: schwarzkopf lightbox karl lagerfeld + HPP architects: schwarzkopf lightbox
feb 14, 2012

karl lagerfeld + HPP architects: schwarzkopf lightbox

a collaboration between german fashion designer karl lagerfeld and german practice HPP architects, the ‘schwarzkopf lightbox’ is a pop-up hair salon currently sited within düsseldorf, germany. a simple rectilinear volume containing two storeys, the reusable and recyclable mobile structure was constructed within four weeks. the store’s exterior features an interchangeable facade which has been back-lit with 60 lighting fields. 

main entranceimage © jens kirchnerall images courtesy of HPP architects

 

 

surfaced with silhouettes of models, the graphics derived from lagerfeld’s music lovers photo exhibition and the schwarzkopf’s company logo doubles as advertising for the beauty services provided inside. standing at 10.8 meters tall, the 15 meter by 11 meter building footprint produces 300 square meters of usable area. illuminated benches placed along the pathways of the surrounding park intersects the open air and covered ground level, leading to a cafe which may be used by transient visitors or customers. accessed with a stairway, the salon on the upper floor overlooks the park’s activity below.

the building was designed by karl lagerfeld and HPP architects image © jens kirchner

ground level cafe image © jens kirchner

upper level salon image © jens kirchner

floor plan / level 0

floor plan / level 1

structural axonometric diagram

project info:

 

project: schwarzkopf lightbox by karl lagerfeld client: henkel ag & co. kgaa design: karl lagerfeld architecture: hpp architects, düsseldorf location: düsseldorf, königsallee/ graf-adolf-platz planning and construction period: january until april 2011 size: 300 m2 total area structure: steel construction measurement: l 15,75 x b 11,25 x h 10,88 meter award: IF communication design award 2012

  • Always found the company name combined with the black and white images one the most repellent branding.

    airborn says:

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