KCA encloses 'the shouter' store in shanghai with cracked concrete walls

KCA encloses 'the shouter' store in shanghai with cracked concrete walls

KCA – kostas chatzigiannis architecture has enclosed the shouter store in shanghai with massive concrete walls that form a semi-open perimeter due to large openings in the form of cracks and holes. the multi-brand furniture and home decoration store, which has been created as a spin-off of an established furniture retailer in china, is designed to target a younger emancipated clientele. reflecting their luxurious aesthetics and unique context of living, the interior is characterized by a playful contrast between its rough materiality and the sleek aesthetic of the objects on display.KCA encloses the shouter store in shanghai with cracked concrete wallsall images by derryck menere



with a varied collection of quirky, playful, and often limited-edition furniture and objects that explore the boundaries between functionality and art, the shouter aims to satisfy the new desires of the chinese society – those of subtle luxury and artistic self-expression. with an equally quirky and playful approach, KCA designed the store with a perimeter that remains semi-open, with large openings designed as cracks and holes on the massive concrete walls. customers can circulate freely through various entry and exit points, while large glass cabinets block their way at certain points. product displays reminiscent of the shapes and forms of the memphis group are located i nthe center of the room. KCA encloses the shouter store in shanghai with cracked concrete walls



besides the concrete walls, the material palette of the space comprises terrazzo tiles with glass marbles, and colorful resin boards, while led light structures are used to frame some important pieces. positioned next to established furniture brands, the design of the shouter tries to establish a play between the ruggedness of its materiality and the sleek aesthetic of the objects within.


‘as the home decoration aspirations in china are ever changing, this store does not attempt to define them,’ explains kostas chatzigiannis, founder of KCA. ‘it rather participates, in an anecdotal way, to the accidental game that creates them.’

KCA encloses the shouter store in shanghai with cracked concrete walls KCA encloses the shouter store in shanghai with cracked concrete walls




project info:


architect: KCA

client: the shouter

design team: kostas chatzigiannis, damos bao, bella bao

area: 250 sqm

location: shanghai, china

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news

    keep up with our daily and weekly stories
    502,528 subscribers
    - see sample
    - see sample