klein dytham architecture: sony store in los angeles
 
klein dytham architecture: sony store in los angeles klein dytham architecture: sony store in los angeles
jun 14, 2012

klein dytham architecture: sony store in los angeles

 

tokyo-based practice klein dytham architecture has introduced a reconceived interior for ‘sony’, with the first recently opened store in los angeles, california. this new conceptual design will be implemented in future locations around the world, adding a system of vibrantly-hued display tiles to differentiate the zones of products while unifying the shopping experience. the exterior face of the storefronts will maintain a minimal expression, with deep brushed aluminum panels wrapping a wide portal, referencing the frames of their screens. glass doors slide in a similar manner to japanese shoji screens and stack at the edges to open the entire length of the facade.

all images © benny chan / courtesy of klein dytham architecture

 

 

inside, the combined use of color, standardization and relocatable elements allows the scheme to easily spread to international locations. responding to the display areas, the colorful shades gradient to accentuate the products. concealing wiring and adjusting acoustical qualities, the components are held in place with magnetic strips. this simple framework allows shifting for seasonal and holiday changes. moveable independent frames subdivide spaces, holding a screen and temporary graphics which may be peeled off as needed. smaller packaged items are held out of view from the entrance of the shop.

 

 

project info:

 

design architect: klein dytham architecture, tokyo architect of record: brand + allen, usa project management: arup japan photography: benny chan

 

the project recently won the grand prize in the american retail environment awards.

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  • hmm… it’s ‘alright’ – not the innovative standard i’d expect from Klein Dytham…

    iag says:
  • The color is nice.
    ______________
    [url=http://www.frontop.com]3d rendering[/url]

    Frontop says:
  • a little like a “sonytized” apple store

    dbkii says:
  • wait…. Apple owns Sony?

    DES says:
  • I don’t really agree that this looks like an Apple Store; Apple never uses colors like this, they typically don’t use as much wood, they don’t partition there store into product categories (in most of their stores). If anything this store resembles the Sony Museum in Ginza… it’s very…. Japanese.

    Apple doesn’t have a monopoly on simple. But yes their products are typically better…

    Seth says:

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