linehouse creates a curved stainless steel installation for ALL SH store in shanghai

linehouse creates a curved stainless steel installation for ALL SH store in shanghai

architecture and interior design studio linehouse has been commissioned to design the second store for streetwear retailer ALL SH in the city of shanghai, creating a completely different identity from the first shop. the twenty square meters retail store is located in a vibrant design community, displaying a large and distinct shop frontage for visitors and passersby.

the retail system offers an impactful facade treatment
image © jonathan leijonhufvud



responding to the urban context of the store, linehouse realizes a curved stainless steel installation which operates as a retail system on the interior, as well as a dynamic façade treatment. perforated stainless steel panels with a graphical treatment of varying punctures and patterns were inserted, shifting between the inside and outside — creating pockets of retail display either facing out onto the street or into the store. in that sense, a large curved panel creates a sweeping passage for customers to enter the store. finally, tube lights are inserted within a U channel between each panel to provide an impactful and playful lighting effect for passersby. 

the curved installation provides a dynamic entry into the store
image © jonathan leijonhufvud

the graphical treatment of the panels creates a strong visual identity for the store
image © jonathan leijonhufvud

linehouse used a simple color palette that reflects the urban street quality
image © jonathan leijonhufvud

the perforated metal panels create pockets of retail display that shift from interior to exterior
image © jonathan leijonhufvud

the timber cashier offers a contrast to the hardness of metal finishes elsewhere
image © jonathan leijonhufvud

detail of perforated panels with tube lighting inserted in-between
image © dirk weiblen

at nighttime, the tube lighting and graphics create an playful lighting effect for passersby
image © dirk weiblen





project info:

architect: linehouse
location: xingfuli, shanghai
year of completion: 2016
area: 20 sqm

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: lea zeitoun | designboom


    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news

    keep up with our daily and weekly stories
    502,531 subscribers
    - see sample
    - see sample