london 2012 olympic games information pavilion winning proposals

london olympics information pavilion competition proposal by jose carlos cruz, ines guedes, miguel santos and antonio cruz for london, england images courtesy of [AC-AC]

portuguese architects jose carlos cruz, ines guedes, miguel santos and antonio cruz have submitted the winning entry for the [AC-CA] competition to propose an information pavilion for the 2012 olympic games in london, england. an iconic event symbol in the center of trafalgar square, the transient structure’s blue, yellow, black, green, red and white crown is inclined to allow visibility from across the expansive urban space. the perimeter is raised in several areas encouraging visitors to enter freely through its permeable border. once inside, individuals meander through the five circular spaces simulating olympic rings and enjoy panoramic outward views of the people, fountains and buildings from the lounge areas.

the curved mirrored facade reflects the scenery beyond presenting a backdrop for photographs with continuous activity and energetic celebrations between visitors. inside the pavilion, touch screens and interactive maps powered by the roof’s solar panels provide a user friendly interface to acquire information. video projections on the interior and exterior walls maintain an updated stream of the current and transpired events for those in the area.

pavilion sited within the center of trafalgar square

permeable boundary creates flexible points of entry

entrance to pavilion

view of trafalgar square from inside the pavilion

diagram

information pavilion proposal submitted by stephanie durniak, marie fade and baptiste franceschi of OH!SOM architects for london, england

the second place proposal created by stephanie durniak, marie fade and baptiste franceschi of france based OH!SOM architects explores filling the square with large tethered balloons which project videos of current events generating a festive and lively atmosphere. made from recycled plastic, these units will harness solar power to illuminate the square at night, play music, breath in pollution and release oxygenated air purifying the bustling square for the duration of the games.

circulation plan

section

information pavilion proposal submitted by matthew clare, rob duncan, krista mollion and nikolay grozev of dowling duncan for london, england

the third place entry created by matthew clare, rob duncan, krista mollion and nikolay grozev of american practice dowling duncan introduces a contorted athletic track giving visitors a physical connection with one of the iconic events. the form mediates the change in elevation between the upper and lower level of the square. visitors may walk along the inclined track and see the square from a raised vantage point. the material consists of rubber soles from nike shoes enforcing the events commitment to sustainability.

site plan floor plan / level 0