louis vuitton ship brings flagship and OMA-designed exhibition to shanghai

the louis opens in shanghai with oma-designed exhibition aboard

Louis Vuitton unveils The Louis, a monumental structure moored in Shanghai’s central business district. Resembling a modernist ship at anchor, the boat-like building brings together a multi-story flagship store, Le Café Louis Vuitton, and the brand’s Visionary Journeys exhibition, housed within a surreal facade of metallic Monogram hulls and stacked trunks. Located on Wujiang Road, The Louis honors Louis Vuitton’s maritime roots while anchoring itself in Shanghai’s historic identity as a port city.

Visionary Journeys, the multi-room exhibition spanning two floors, is conceived by Shohei Shigematsu of OMA. It opens with Trunkscape, an installation composed of Monogram canvas trunks that curve into an archway, evoking architecture and dreamscape. Originally shown in Bangkok and Osaka (find designboom’s previous coverage here), this iteration draws visitors into a cinematic voyage through Louis Vuitton’s intertwined history with design, innovation, and travel, from the 1859 workshop in Asnières to high-seas regattas and couture-bound steamer trunks. ‘Our installation uses iconic Louis Vuitton trunks in a playful display that intuitively and instantly communicates the Maison’s heritage and spirit of innovation,’ shares Shohei Shigematsu. ‘Conceived to fit the central atrium of the temporary store, the four trunk towers are part structural and part sculptural, familiar in materiality yet foreign in shape, height, and slenderness, created by their distinctly stacked forms. Together, they become a spatial amplifier that feels surreal yet rooted to Louis Vuitton’s origins.’

all images courtesy of Louis Vuitton

Louis Vuitton draws from transoceanic journeys

The Louis is a space created by Louis Vuitton that encapsulates the spirit of travel and the deep connection of the french house to movement, craftsmanship, and culture. Its design draws inspiration from transoceanic journeys, the kind once made by ocean liners, combining the shape of a ship’s prow with the form of a classic Louis Vuitton steamer trunk. The outside is covered in shimmering metallic Monogram patterns that reflect light like the surface of the sea, making the structure itself a symbol of travel and timeless design.

Inside, visitors are taken on a journey that includes food, shopping, and storytelling through exhibition. Each room is themed to reflect a different chapter in Louis Vuitton’s evolution through historic pieces and creativity.

Louis Vuitton unveils The Louis, a monumental structure moored in Shanghai’s central business district

an oma-designed journey through objects

This journey begins with Origins, a space that features the early designs of the house, reimagined with a contemporary touch. This room sets the tone for the rest of the experience, one that honors tradition while embracing innovation. Next is Voyage, which explores the more whimsical and personal aspects of travel through archival patents, stories from famous clients, and custom-made items. Olfactive Exploration focuses on fragrance and puts on display rare perfume bottles from as far back as 1927 alongside scents crafted by in-house perfumer Jacques Cavallier-Belletrud.

Moving on, Books and Sport shows how the brand functions as both storyteller and companion across many worlds. From Gaston-Louis Vuitton’s love of literature and publishing to its role in creating elegant trophy trunks for global events like Formula 1 and the Olympics. In Fashion & Leather Goods, the house’s creative metamorphosis takes center stage, spotlighting classic bags reinterpreted by artistic directors including Marc Jacobs, Virgil Abloh, and Pharrell Williams. Workshop and Testing pull visitors into the behind-the-scenes world of Louis Vuitton craftsmanship, where tools nicknamed Louise and Louisette help make sure that each piece meets rigorous standards. Perched on the third floor, Le Café Louis Vuitton brings a refined take on Shanghai-style dining, a fusion of East and West shaped by chefs Leonardo Zambrino and Zoe Zhou.

The opening of The Louis in Shanghai ties Louis Vuitton’s roots in travel to the role of the city as a longtime port of exchange, reflecting on how objects carry meaning over time.

resembling a modernist ship at anchor, the boat-like building brings together multiple uses

a surreal facade of metallic Monogram hulls

The Louis honors Louis Vuitton’s maritime roots

the project anchors itself in Shanghai’s historic identity as a port city

Visionary Journeys is the multi-room exhibition spanning two floors

the exhibition’s design is conceived by Shohei Shigematsu of OMA

Olfactive Exploration puts on display rare perfume bottles

Books and Sport shows how the brand functions as both storyteller and companion across many worlds

the behind-the-scenes world of Louis Vuitton craftsmanship

Origins sets the tone for the rest of the experience

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in Fashion & Leather Goods, the house’s creative metamorphosis takes center stage

Le Café Louis Vuitton brings a refined take on Shanghai-style dining

a cinematic voyage through Louis Vuitton’s intertwined history with design

visitors are taken on a journey that includes food, shopping, and storytelling

each room is themed to reflect a different chapter in Louis Vuitton’s evolution

reflecting on how objects carry meaning over time

tools nicknamed Louise and Louisette help make sure that each piece meets rigorous standards

perfumes from as far back as 1927 are displayed alongside scents crafted by Jacques Cavallier-Belletrud

combining historic pieces with modern creativity

classic bags reinterpreted by artistic directors including Marc Jacobs, Virgil Abloh, and Pharrell Williams

Voyage explores the more whimsical and personal aspects of travel through archival patents

a fusion of East and West shaped by chefs Leonardo Zambrino and Zoe Zhou

project info:

name: The Louis

brand: Louis Vuitton | @louisvuitton

architect: Shohei Shigematsu / OMA | @omanewyork, @shohei_shigematsu

location: Wujiang Road, Jing’an district, Shanghai, China