luca nichetto envisions zaozuo's showroom in beijing like a sheet of graph paper
 
luca nichetto envisions zaozuo's showroom in beijing like a sheet of graph paper
jul 22, 2016

luca nichetto envisions zaozuo's showroom in beijing like a sheet of graph paper

luca nichetto envisions zaozuo’s showroom in beijing like a sheet of graph paper

 

 

 

offering furniture and design enthusiasts in beijing a place to purchase interior pieces for their home, nichetto studio has recently completed the 300 square meter retail showroom for zaozuo in beijing’s indigo shopping center.

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the white and grey grid lines crisscross  the space, forming a lattice system for display

 

 

 

working with local architecture firm DAMU, luca nichetto conceived zaozuo‘s showroom interior with influences taken from china’s burgeoning contemporary design scene. the idea is based upon a blank sheet of graph paper or blank notebook to symbolize endless possibility and creativity. with this concept, a series of bespoke modules and a continuous lattice display system has been created. this adaptable landscape gives the showroom versatility. divided into three sections: accessories, furniture and lighting, objects such as individual chairs can be invisibly hung from 4 meters above ground to form rows and columns of different colors and forms.

luca nichetto ZaoZuo beijing designboom
the showroom’s display concept upon a blank sheet of grided paper- a symbol of endless possibility and creativity

 

 

 

the ‘no display’ aesthetic shifts the focus to the products and seamlessly displays different kinds of furniture pieces altogether. nichetto’s solution to making such a diverse collection of vibrant products maintain a homogeneous look-without being visually chaotic -was to create colored zones- colds are placed at lower levels, warms in the middle, neutrals at the highest point. by adhering to these seemingly-simple display guidelines, the showroom retains a pleasing and consistent cohesion.

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the placement of products were also taken into consideration: colds are placed at lower levels, warms in the middle,
neutrals at the highest point.

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divided into three sections -accessories, furniture and lighting- some of the products hang suspended

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a lattice system illuminated with white light serves as the display for products

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the store is located inside the indigo mall in beijing

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rather than displays that lay out ‘furniture sets’ or combinations, nichetto chose to focus on the detail of each and
every product

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the customer is influenced to create their own combinations of furniture for a more individualized home space

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chairs can be hung to a height of four meters

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nichetto created a customized system where products can be lifted

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zaozuo shop front

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