luca nichetto envisions zaozuo's showroom in beijing like a sheet of graph paper
 
luca nichetto envisions zaozuo's showroom in beijing like a sheet of graph paper luca nichetto envisions zaozuo's showroom in beijing like a sheet of graph paper
jul 22, 2016

luca nichetto envisions zaozuo's showroom in beijing like a sheet of graph paper

luca nichetto envisions zaozuo’s showroom in beijing like a sheet of graph paper

 

 

 

offering furniture and design enthusiasts in beijing a place to purchase interior pieces for their home, nichetto studio has recently completed the 300 square meter retail showroom for zaozuo in beijing’s indigo shopping center.

luca nichetto ZaoZuo beijing designboom
the white and grey grid lines crisscross  the space, forming a lattice system for display

 

 

 

working with local architecture firm DAMU, luca nichetto conceived zaozuo‘s showroom interior with influences taken from china’s burgeoning contemporary design scene. the idea is based upon a blank sheet of graph paper or blank notebook to symbolize endless possibility and creativity. with this concept, a series of bespoke modules and a continuous lattice display system has been created. this adaptable landscape gives the showroom versatility. divided into three sections: accessories, furniture and lighting, objects such as individual chairs can be invisibly hung from 4 meters above ground to form rows and columns of different colors and forms.

luca nichetto ZaoZuo beijing designboom
the showroom’s display concept upon a blank sheet of grided paper- a symbol of endless possibility and creativity

 

 

 

the ‘no display’ aesthetic shifts the focus to the products and seamlessly displays different kinds of furniture pieces altogether. nichetto’s solution to making such a diverse collection of vibrant products maintain a homogeneous look-without being visually chaotic -was to create colored zones- colds are placed at lower levels, warms in the middle, neutrals at the highest point. by adhering to these seemingly-simple display guidelines, the showroom retains a pleasing and consistent cohesion.

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the placement of products were also taken into consideration: colds are placed at lower levels, warms in the middle,
neutrals at the highest point.

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divided into three sections -accessories, furniture and lighting- some of the products hang suspended

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a lattice system illuminated with white light serves as the display for products

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the store is located inside the indigo mall in beijing

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rather than displays that lay out ‘furniture sets’ or combinations, nichetto chose to focus on the detail of each and
every product

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the customer is influenced to create their own combinations of furniture for a more individualized home space

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chairs can be hung to a height of four meters

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nichetto created a customized system where products can be lifted

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zaozuo shop front

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