MAD architects has revealed its proposal for the ‘southbank by beulah’ tower competition. in contrast to melbourne’s typical glass, box-like buildings, MAD’s design incorporates forms that resemble mountains, trees, and clouds in an attempt to reconnect citizens with nature. the proposal is competing against entries from other high-profile firms, including BIG, coop himmelb(l)au, MVRDV, OMA, and UNStudio with the result to be announced on august 8, 2018.

MAD melbourne tower southbank beulah
the design incorporates forms that resemble mountains, trees, and clouds

 

 

the competition brief, drawn up by developers beulah international, called for a vast, mixed-use building to be built at the heart of melbourne. located at the corner of city road and southbank boulevard, the site is surrounded by a number of other towers. ‘carefully studying the tower’s site and composition, we propose a one-tower strategy to avoid over-crowding, provide the surrounding high-rises with open sightlines, and maximize views from the residential and hotel programs on the upper floors,’ explains MAD.

MAD melbourne tower southbank beulah
the scheme seeks to reconnect citizens with nature

 

 

at street level, the design seeks to engage with its context through an inviting plaza landscape that integrates urban activation spaces. ‘conceived as a series of small, green foothills that lead pedestrians up to the ‘mountain village’, our scheme links the groundplane to the building,’ says the design team. above, at podium level, the typical massing of a retail space is broken down with lush urban spaces stacked vertically.

MAD melbourne tower southbank beulah
‘the cloud’ is a cantilevered structure that houses the public amenities for the hotel

 

 

from here, the tower grows up out of the village like a tree. clad in transparent glass, the 360-meter-tall skyscraper features a glulam façade structure that mimics the appearance of roots twisting upwards. at its peak, ‘the cloud’ forms a cantilever that houses the public amenities for the hotel (lobby, restaurant, bar, and observation deck), and offers panoramic views across the city.

MAD melbourne tower southbank beulah
green foothills lead pedestrians up to the ‘mountain village’

 

 

composed of an ETFE membrane façade, ‘the cloud’ is lightweight and features varying degrees of transparency. towards the edges, it becomes translucent, emulating the appearance of a real cloud. ‘we bring nature into the urban context, by remodeling the typical high-rises found in our cities,’ the architects explain. ‘materializing as a ‘mountain in the city’, our design establishes open connections between the interior and exterior spaces in the form of large terraces, gardens, and public art zones.’

 

see OMA’s competing entry for the ‘southbank by beulah’ tower competition here.

MAD melbourne tower southbank beulah
a plaza landscape integrates urban activation spaces

MAD melbourne tower southbank beulah
the one-tower strategy intends to avoid over-crowding

MAD melbourne tower southbank beulah
sky gardens are interspersed throughout the tower

MAD melbourne tower southbank beulah
the vast, mixed-use building would be built at the heart of melbourne

MAD melbourne tower southbank beulah
the 360-meter-tall skyscraper features a glulam façade structure | image by mir

MAD melbourne tower southbank beulah
the tower grows up out of the village like a tree | image by mir

MAD melbourne tower southbank beulah
the skyscraper illuminated at night

MAD melbourne tower southbank beulah
the results of the competition will be announced on august 8, 2018

 

 

project info:

 

name: southbank by beulah
location: melbourne, australia
date: 2018
typology: mixed-use commercial, cultural/arts, entertainment, hotel, office, residential
site area: 6,000 sqm
building area: 225,238 sqm
building height: 360m

 

principal partners in charge: ma yansong, dang qun, yosuke hayano
associate partner in charge: tiffany dahlen
design team: li cunhao, sun shouquan, marco gastoldi, jennifer perez-rojas, wang xinyi, thoufeeq ahamed, lei lei, jaime cadarso, reinier simons

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news