construction to begin at brighton’s i360 observation tower
all images by F10 studios

 

 

 

construction is set to get underway on brighton beach at the site of ‘i360‘ an urban observation tower that presents expansive views along the british coastline. marks barfield architects, perhaps best known for designing the london eye, has developed an aerodynamic pod – capable of accommodating up to 200 people – that will rise to a maximum height of 138 meters, taking around 10 minutes to reach the peak.

 

the structure will be built on land leased from the west pier trust, and is anticipated to attract 800,000 annual visitors, creating new jobs and serving as a catalyst for the region’s regeneration and development.

marks barfield architects brighton i360 designboom
at the foot of the tower a beachside visitor center comprises a 400-seat café

 

 

 

topping out at 162 meters, the design will be britain’s highest observation tower outside of london, sited on the axis of the historic west pier – destroyed by fire and storms in 2003. the ‘i360’ restores aspects of the original pier, including the original victorian tollbooths, while parts of the cast iron supporting structure will be reused in the new visitor center. the elevated pod incorporates a sound and entertainments system, meaning that the scheme can host a range of entertainment events. at the foot of the tower a beachside visitor center comprises a 400-seat café, various retail outlets and an exhibition space displaying work by local artists.

marks barfield architects brighton i360 designboom
the site also contains various retail outlets and an exhibition space

 

 

 

anyone who has been on the london eye remembers it as an incredible experience. ever since the completion of the london eye, people have been asking us to replicate it elsewhere. we wanted to create a similar sort of visitor experience with a view that slowly unfolds as you gradually ascend, but with an enhanced more spacious pod enabling guests to walk around to enjoy the 360 degree views’, explained david marks of marks barfield architects.

marks barfield architects brighton i360 designboom
the ‘i360′ restores aspects of the original west pier, including the original victorian tollbooths

marks barfield architects brighton i360 designboom
the elevated pod incorporates a sound and entertainments system

marks barfield architects brighton i360 designboom
the urban observation tower presents expansive views along the british coastline

marks barfield architects brighton i360 designboom
topping out at 162 meters, the design will be britain’s highest observation tower outside of london

marks barfield architects brighton i360 designboom
the tower viewed from brighton beach

marks barfield architects brighton i360 designboom
the observation tower takes visitors on a 20 minutes journey

marks barfield architects brighton i360 designboom
the site illuminated at night

 

 

project info:

 

location: brighton, UK
cost: £35 million
client: brighton i360 ltd
tower height: 161.75m
targeted completion: summer 2016