masquespacio artistically completes final kento sushi store in valencia

following the previous designs, masquespacio reveals the last and largest of three shops the creative consultancy designed for kento, the japanese sushi take-away chain, in valencia, spain. the interiors each reflect an avant-garde styling attributing the brand but differ in detail to reference each’s specific location in terms of aesthetics, functions and size.

all images by luis beltran courtesy of masquespacio

like in its other interiors, kento’s branded colors remain throughout the design – green, brown and gold – but are enhanced with new materials within the individual store. replacing its original concrete floor, large shiny tiles add a glamor to the space whereas semi-circular wooden strips on the walls reference a retro era from the 1960s and 70s. the wooden details remind guests of the brand’s asian heritage by appearing like bamboo. throughout the space, there is a constant contrast of colors, textures and even furnishings. for example, reflective gold plating is placed next to gloss ceramics, metallic greens and softly grained wood.

at 100 m², the store is the largest of kento’s in valencia. this allows the interior to fit more seats, a larger kitchen and even a bigger fridge section. masquespacio‘s design takes advantage of the space by maintaining the high ceiling and the big windows. a mirror has then be used to create an infinite perspective for the ceiling. further enhancing the benefits of the original building, the majority of the tables have been arranged towards the exterior to enable diners to view out on to the street.

‘with eduardo hijlkema, founder of kento, we agreed that each space could be different to surprise the clients every time,‘ explains christophe penasse, co-founder of masquespacio. ‘above we sought to evolve with every new design, adapting us to the situation of each project, its location and needs.‘

‘the aim of the design is to surprise the client every time you enter a new kento, maintaining elements that clearly identify the japanese food brand. for us it is a good example of how to maintain your brand image while introducing a new design for each point of sale,‘ concludes ana hernández, co-founder of masquespacio.