mass studies: DAUM headquarters

mass studies: DAUM headquarters image © yong-kwan kim all images courtesy of mass studies

korean firm mass studies has designed the ‘DAUM headquarters’ for an international IT company based in the jeju province, an island off the southern coast of korea. the company positioned themselves on the autonomous island away from metropolitan areas, to oppose their competitors with an awareness of korea’s rapid population growth and densities representing it as the most urbanized country in the world. the development diversifies the island’s mainly touristic industry to contribute a technology-focused one. similar to silicon valley, the proposal creates a creative work community within a utopian setting. part of a 1,095,900 square meter masterplan situated near jeju university, the 300 meter wide and 800 meter long plot will be constructed over time in a linear, organic manner. the area is planned to divide rural and urban as well as formal and informal zones.

the urban zone will host a superstructure measuring 70 meters wide by 800 meters long which will support efficient working spaces, farming and sports sections. the large sclae is humanized with 8.4 meter by 8.4 meter structural modules with variations of extruded or curved elements. generated 12.6 meter long spans and 6.3 meter cantilevers form intimate working environments and shelter outdoor spaces. segments of the five-storey high exterior adjust to the uniformly sloping terrain’s gradual 60 meter change across its length, ensuring connections through the interior.

image © yong-kwan kim

image © kyungsub shin

image © yong-kwan kim

image © kyungsub shin

image © yong-kwan kim

image © kyungsub shin

image © yong-kwan kim

image © kyungsub shin

site plan

floor plan / level 0

floor plan / level 1

floor plan / level 2

floor plan / level 3

floor plan / level 4

roof plan

floor plan / level -1

section

module

structural unit

project info:

name and site of the project: daum campus masterplan & daum space architects: mass studies – minsuk cho, kisu park design team: hyunjung kim, jisoo kim, sungpil won, nikolas urano, sebastien soan, junghye bae, jangwon choi, kwonwoong lim, youngjoon chung, bhujon kang, zongxoo u, taehoon hwang, sangkyu jeon, younkyoung shin, vin kim, daeun jeong, yuseok heo, kyungmok park, wonbang kim, jieun lee, sanghoon lee, songmin lee structural engineering: TEO structure MEP engineer: HANA consulting & engineers lighting engineer: newlite landscape design: soltos landscaping client: DAUM communications construction: hyundai development company construction manager: hanmi global co. location: jeju province, korea site area: 1,095,000 m2 (masterplan) / 48,383 m2 (daum space) site coverage area: 3,720.38 m2 total floor area: 9,184.16 m2 (including basement floor) building-to-land ratio: 7.69% floor area ratio: 15.90% building scope: b1f + 5f structure: RC finish: exposed color concrete, wood deck, vertical & roof garden cost: 13,510,000 EUR (20,000,000,000 krw) design phase (beginning and ending month, year): 2008.4 – 2010.6 construction phase (beginning and ending month, year): 2010.7– 2011.11

It’s very beautiful! Kind of architecture that invokes the sense of belonging in users…..and further a pride in their association with the building.
Mansee
Oct 17, 2012
what a beautiful architecture it is!
marc
Oct 17, 2012
great project!
shoo
Oct 17, 2012
what about some parts in rainy days?
mais
Oct 16, 2012
I want to hate this building, but there is something to it… the quality of the spaces… maybe… I don\’t know, but I am not able to hate it!
nad
Oct 16, 2012
…and then there are some that are just plain spooky.
Chaszr
Oct 15, 2012