messana o’rorke has designed a series of three cosmetic health care stores for malin+goetz in LA, new york and santa monica. each interior follows a color coded scheme, which dictates the overall scheme of the layout, forming a unified identity across each store. the studio noted the existing environment of each location, developing a unique scheme that would respond to the demographic population and needs of the target group.
the free-standing shelving units reflect the NYC urban environment
the new york store accommodates to the upper east side demographic by providing a traditional customer experience. a clean cut layout was introduced, using 16 foot free-standing shelving units, reflecting the condensed NYC urban environment. for the LA store, messana o’rorke focused on the window display by developing an all-encompassing ribbon structure which could be seen from the exterior.
a clean cut layout was introduced for the NYC store
the final store located in santa monica, is housed within a semidetached ‘retail cottage’ which granted the studio more room. this feature however presented three times more space than necessary to retail the M+G product lines. messana o’rorke reduced the space by a third, by introducing a marble wall – a material that points towards the brand’s apothecary heritage.
the new york store accommodates to the upper east side demographic
16-foot-high shelving units
minimal shelving unit holds health care products
the LA store includes an all-encompassing structure
the store fixture was developed as a single ribbon structure
semi-detached ‘retail cottage’ in santa monica
black wood shelving fixtures divide the space
POS counter fashioned from reclaimed oak and calacatta belgia marble
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edited by: hollie smith | designboom
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