messana o'rorke construct three diverse stores for malin+goetz in LA, NYC and santa monica messana o'rorke construct three diverse stores for malin+goetz in LA, NYC and santa monica
aug 28, 2016

messana o'rorke construct three diverse stores for malin+goetz in LA, NYC and santa monica


messana o’rorke has designed a series of three cosmetic health care stores for malin+goetz in LA, new york and santa monica. each interior follows a color coded scheme, which dictates the overall scheme of the layout, forming a unified identity across each store. the studio noted the existing environment of each location, developing a unique scheme that would respond to the demographic population and needs of the target group.  

messana o'rorke malin+goetz NYC designboom
the free-standing shelving units reflect the NYC urban environment




the new york store accommodates to the upper east side demographic by providing a traditional customer experience. a clean cut layout was introduced, using 16 foot free-standing shelving units, reflecting the condensed NYC urban environment. for the LA store, messana o’rorke focused on the window display by developing an all-encompassing ribbon structure which could be seen from the exterior. 

malin+goetz NYC designboom
a clean cut layout was introduced for the NYC store




the final store located in santa monica, is housed within a semidetached ‘retail cottage’ which granted the studio more room. this feature however presented three times more space than necessary to retail the M+G product lines. messana o’rorke reduced the space by a third, by introducing a marble wall – a material that points towards the brand’s apothecary heritage. 

malin+goetz NYC designboom
the new york store accommodates to the upper east side demographic 

malin+goetz NYC designboom
16-foot-high shelving units

malin+goetz NYC designboom
minimal shelving unit holds health care products 

messana o'rorke malin+goetz LA designboom
the LA store includes an all-encompassing structure

 messana o'rorke malin+goetz LA designboom
the store fixture was developed as a single ribbon structure

messana o'rorke malin+goetz designboom
semi-detached ‘retail cottage’ in santa monica

messana o'rorke malin+goetz designboom
black wood shelving fixtures divide the space

messana o'rorke malin+goetz designboom
POS counter fashioned from reclaimed oak and calacatta belgia marble

messana o'rorke malin+goetz designboom




designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: hollie smith | designboom 

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news