michael young celebrates iittala's use of glass within taiwan flagship
michael young celebrates iittala’s use of glass within taiwan flagship
all images courtesy of michael young studio / iittala
finnish homeware and design brand iittala have opened their first store within the miramar shopping center in taipai conceived by michael young studio. with more than 200 stores and shop in shops internationally, the aim for iittala is to increase their presence in the key markets, therefore the new flagship in taiwan is a step forward in promoting its retail network in asia.
the store is located in the new miramar shopping center in taipei
for the interior, michael young worked in collaboration with the brand’s in-house design team to create the 85 square meter space which considers both western and asian customers. conveying the image of iittala as a progressive scandinavian lifestyle brand, the store is grounded in nordic heritage yet offers a sense of clarity, radiates warmth and celebrates glass in a refined way.
the 85 square meter store aims to position iittala more strongly as the progressive scandinavian lifestyle brand
the main concept is derived from establishing a ‘walk through’ within the brand that is defined by concepts and materials that also key into asian culture. a main focus is the bespoke shelving system crafted of anodized aluminum extrusion that can be cut to any length and used in a variety of configurations. another reference that links back to the brand’s scandinavian roots is the decorative feature wall.
‘a mosaic of display systems to cater for the selected product ranges. empowering the vision was the creation of a new glass light design that references the plastic butchers light used in markets and in stores throughout asia ,it is a tribute combing culture and craftsmanship.’ comments michael young
the mosaic shelving system showcases iittala’s hallmark use of glass in a refined way
the store promotes its collaborations such as the issey miyake collection
micheal young created the shelving system of anodized aluminum extrusion exclusively for the the retail platform
the external façade of the flagship
iittala (5 articles)
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