miklos kiss constructs heineken pop-up store at budapest design week 2014

the suspended structure uses transparent green and white materials to evoke the brand's identity.

kissmiklos edited by lynn chaya October 27, 2014 2 min

miklos kiss constructs heineken pop-up store at budapest design week 2014
photo © balint jaksa
all images courtesy of miklos kiss

heineken, as part of their ‘open your city’ campaign, wanted to create a pop-up store for the contestants of the central european fashion days at budapest design week 2014 in hungary: a space for slovakian, czech, polish, and hungarian designers and their items and accessories. in order to do so, they acquired help from budapest-based artist miklos kiss. the project’s aim is to help you discover new, less-frequented places in your metropolis, or wherever you are at the moment.

miklos kiss heineken pop up store central european fashion days budapest design week 2014 hungary
underneath the structure
photo © balint jaksa

miklos kiss heineken pop up store central european fashion days budapest design week 2014 hungary
all of the materials are transparent through a net pattern
photo © balint jaksa

miklos kiss heineken pop up store central european fashion days budapest design week 2014 hungary
the colors evoke the heineken brand
photo © balint jaksa

the 38-square meter installation is suspended from the ceiling of a building that is currently under reconstruction. within the space, kiss decided to use unusual materials. the defining hue of green consists of thin strips with ingredients commonly used for insulation. meanwhile, the rest of the hovering structure is composed of a white textile that corresponds to the heineken brand. the entire appearance of the store is brought together by a net pattern that gives each component a transparent quality.

miklos kiss heineken pop up store central european fashion days budapest design week 2014 hungary
front view
photo © balint jaksa

miklos kiss heineken pop up store central european fashion days budapest design week 2014 hungary
the installation is completely suspended from the ceiling
photo © balint jaksa

miklos kiss heineken pop up store central european fashion days budapest design week 2014 hungary
the pop-up store is located within a building that is under reconstruction
photo © balint jaksa

the interior setup resembles of the basic architecture of antique and christian churches with an inner and an outer frame. miklos further explains this metaphor: ‘walking towards the cashiers is a metaphor for walking to the sanctuary. in a way this installation became the church of the fashion week. the purpose of this place is not only to shop, but to spend time here, and that time should be a relaxing experience.’

miklos kiss heineken pop up store central european fashion days budapest design week 2014 hungary
the store with accessories and items
photo © bera sándor (neonoir)

miklos kiss heineken pop up store central european fashion days budapest design week 2014 hungary
photo © bera sándor (neonoir)

miklos kiss heineken pop up store central european fashion days budapest design week 2014 hungary designboom

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.