moment design: 24 issey miyake store in sapporo

‘clothing store’ for 24 issey miyake by hisaaki hirawata + tomohiro watabe of moment design located in sapporo, japan images courtesy of moment design

hisaaki hirawata + tomohiro watabe of japanese practice moment design has completed a clothing retail store for the iconic fashion brand 24 issey miyake located in sapporo, japan. flexibility and modularity were of utmost priority to quickly modify the retail floor for the transient seasonal displays. accommodating for the ease of the frequent changes was the starting point for the design while supporting the brand’s fresh identity was equally important.

adjustable rack and shelf

one hundred rectangular panels recessed into the walls can be opened into impromptu surfaces for handbags while poles can be inserted into discrete perforations for clothing racks. each one is numbered allowing employees to remotely control which are opened with a digital system. the merchandise becomes the central focus while generating a perpetually dynamic and lively atmosphere.

paneled wall

blank display walls

shelves awaiting merchandise

display presenting merchandise

interior elevation of display wall

panels open into shelves

presentation of merchandise

moveable display

(left) rectangular panel detail (right) perforated vertical strip for clothing racks