moment design: 24 issey miyake store in sapporo moment design: 24 issey miyake store in sapporo
jul 13, 2011

moment design: 24 issey miyake store in sapporo

‘clothing store’ for 24 issey miyake by hisaaki hirawata + tomohiro watabe of moment design located in sapporo, japan images courtesy of moment design



hisaaki hirawata + tomohiro watabe of japanese practice moment design has completed a clothing retail store for the iconic fashion brand 24 issey miyake located in sapporo, japan. flexibility and modularity were of utmost priority to quickly modify the retail floor for the transient seasonal displays. accommodating for the ease of the frequent changes was the starting point for the design while supporting the brand’s fresh identity was equally important.



adjustable rack and shelf



one hundred rectangular panels recessed into the walls can be opened into impromptu surfaces for handbags while poles can be inserted into discrete perforations for clothing racks. each one is numbered allowing employees to remotely control which are opened with a digital system. the merchandise becomes the central focus while generating a perpetually dynamic and lively atmosphere.



paneled wall



blank display walls



shelves awaiting merchandise



display presenting merchandise



interior elevation of display wall



panels open into shelves



presentation of merchandise



moveable display



(left) rectangular panel detail (right) perforated vertical strip for clothing racks

  • Great Idea!! Check out for the Original. 🙂

    RIVELI Shelving says:
  • Nice work

    TVS Media says:
  • In addition to the shelves, the display can hold hanging clothes with the slots. This innovative design reinterprets “typical” shelves to be manipulated in larger scale applications!

    Sandra says:
  • you guys, how different can a surface really be? no one’s up in arms when someone designs a chair, saying how the four-legs-plus-a-back-thing has been done before.

    i’ve long thought those riveli shelves are brilliant, and i’m not taking anything away from them. i’m just saying that design is about the implementation not just the concept.

    besides, here it’s the STORE that is innovative, even if the shelves themselves aren’t. the entire store IS these shelf units; it’s not just a panel or a little merchandise showcase WITHIN a shop. i’ve certainly never walked into a place that looks like this.

    I say well done, moment.

    Casey says:
  • Every retailer should present like this.

    Avery says:

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