MVRDV plans valley of erupted towers for inaugural UAE project: pixel

MVRDV plans valley of erupted towers for inaugural UAE project: pixel

mixing work, living and various lifestyles around a central pedestrianized plaza, MVRDV has revealed the design for its inaugural project in the united arab emirates. ‘pixel,’ a 76,000 square meter residential development is scheduled for completion in 2020 and will form part of abu dhabi’s ‘makers district’, an 18-hectare masterplan community development by IMKAN properties.

mvrdv pixel makers district uae designboom
all images © MVRDV



MVRDV’s designs show a valley of erupted towers creating a village-like feel with distinct spaces and roof decks, exposing the central plaza. incorporating over 15,000 square meters of commercial and retail space, the project will offer future residents and visitors access to retail, co-working, artisanal, community and commercial areas on the ground, first and second floors. the typical ‘penthouse’ approach is described as redefined: offering studio apartments to a younger generation on every level, and some of the more luxurious and larger apartments located facing the lively central plaza on the third to fifth floors.

mvrdv pixel makers district uae designboom
as well as living spaces, the project incorporates over 15,000m2 of commercial and retail space



all seven towers form a solid composition, complete with a restrained and minimalistic façade design, particularly to the periphery areas which overlook quiet pocket gardens. blending natural ceramics and concrete to reflect the local climatic conditions, the project adopts a configuration spread across seven mid-rise and relatively slim footprints maximizing on views of the waterfront and the surrounding landscape.

mvrdv pixel makers district uae designboom
studio apartments designed for a younger generation will be available on every level



‘pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives’, says jacob van rijs, MVRDV co-founder. ‘all of the towers façades combine concrete with luminous ceramics on the inside, a nod to the region’s pearl diving heritage; and they will be a vibrant and engaging community for creativity, learning and forward living.’

mvrdv pixel makers district uae designboom
more luxurious and larger apartments will be located facing the lively central plaza on the third to fifth floors

mvrdv pixel makers district uae designboom
the 76,000m2 residential development is scheduled for completion in 2020



project info:


design MVRDV: winy maas, jacob van rijs and nathalie de vries
design team: jacob van rijs, stefan de koning with edina peli, ronald hoogeveen, mariya gyaurova, akshey krishna venkatesh, kristin schaefer, katarzyna nowak, kevin loftus, luca vacchini, mirco facchinelli, meng yang, katarzyna plonka and ole egebaek
visualization: antonio luca coco, paolo mossa idra, costanza cuccato, davide calabro, pavlos ventouris, kirill emelianov, tomaso maria maschietti, massimiliano marzoli and giovanni coni


co-architects: dewan architects + engineers
engineering and project management: ramboll middle east
cost control: turner & townsend
landscape and public realm design: bjarke ingels group (BIG)
images: MVRDV

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