MVRDV: the cloud
MVRDV: the cloud
dec 08, 2011

MVRDV: the cloud

‘the cloud’ by MVRDV, seoul, korea all images © MVRDV

unveiled today, the design for ‘the cloud’, a pair of residential highrises within the yongsan dreamhub masterplan in seoul, korea by rotterdam-based architecture practice MVRDV. reaching 260 and 300 meters, the towers are linked at the 27th floor with a volume spanning ten floors, evoking the image of a pixelated cloud. typically found at the base, the plinth has been raised to place the public green space designed by cambridge and london-based landscape architect martha schwartz at ground level. express elevators will lead directly into the connecting bridge containing a sky lounge, restaurants, cafes and conference center as well as wellness and fitness studios within the 14,000 square meter area. vegetated gardens, decks and pools will top the various shifting cubes.

MVRDV: the cloud aerial view

after a stroll through the gardens, dwellers enter through a lobby within each structure, surrounded by townhouses also placed on ground level. apartments range from 80 to 260 square meters with double story ceilings, patios and gardens. four corner units will open to panoramic views of the city within locations of a square building footprint, offering cross ventilation and a variety of daylight conditions while the 1200 square meter penthouses will have personal roof terraces. a 9,000 square meter officetel – office and hotel – program will be included. expected completion is in 2015.

MVRDV: the cloud ground level gardens designed by martha schwartz

MVRDV: the cloud gardens placed above the cloud

MVRDV: the cloud stairs connecting the different cubic volumes

MVRDV: the cloud atrium within the cloud

MVRDV: the cloud ground level lobby

MVRDV: the cloud residence interior

MVRDV: the cloud residence interior

MVRDV: the cloud at night

  • WOW. That is: WOW.
    After a few dull years, MVRDV reclaim the forefront of sur-rationalism.

    julius says:
  • That and weird reminder of the WTC attacks

    J Smith says:
  • It is very beautiful and quite amazing but it seems to cut people off the streets, city and others outside this two-building settlement.

    Noam says:
  • i was thinking at first about the 9/11 thing too. but honestly… the more i think about it, the more i think… the wtc was (and is) a simple shape, because– for new york like for seoul– it is an efficient form for dense urban spaces. in MVRDV’s design, the connective cluster has to be set around mid-height in order to make sense in connecting the two buildings. you “see” the resemblance to 9/11 more in this design because there are two towers at an angle to each other… but there are lots of other skyscraper proposals around the world– that likewise work very well in terms of solving housing, green space, and other issues– that feature a similar structure. for these reasons it is nice to see a project of this nature that will actually be realized.

    mark devlin says:
  • I would love to be inside the cloud, it looks like a fun place to hang out in. A bunch of courtyards at different heights with plants, fish ponds and stairs connecting them overlooking the ocean is awesome.

    Natalie L. says:
  • This is similar to Habitat 67 here in Montreal but translated to the 2 towers

    JM design says:
  • The WTO semblance is eeire: twin towers, explosion. Not sure what the architects are attempting. Could never be built on ground zero.

    Andre says:
  • Is this really going to be built?

    ak says:
  • JM – similiar to my take on it, but I was going to add Paolo Soleri into the equation as well

    the referential and synthetic qualites are wonderful

    dbkii says:
  • The interior spaces are quite quaint for what I would expect from a large building. Its nice that the residences will have stunning views of the city with trees inside their home.

    Sandra Racine says:
  • It looks like the world trade center being hit. just saying.

    McD says:
  • fantastic!

    Elena Tomlenova says:
  • It is very reminiscent of the attack on 9/11. I’ve heard that some of the family members of those lost on 9/11 are attempting to stop its construction Indefinitely because they say its “a slap to the face” of all the victims/surviving loved ones. I personally feel, having lost my only brother on that tragic day, that that’s complete bullshit. Although the building can be a sobering reminder of that tragedy it has nothing to do with us. It’s not being built at Ground Zero. It’s not being built in New York. It’s not even being built in America. So if this building evokes such memories, then don’t look at it. After the criticism, the designers even apologized. I’m sorry but there is no connection and I actually think the building looks kind of cool…just my opinion.

    antonrico says:
  • absolutely tasteless!

    pieter says:
  • What will remain of that building is that for everybody, without even thinking, it looks like the Twin Towers exploding. Admit it : from time to time the talk bounce back on news, social networks. Until the end it will be the only thing that will be mentioned and will cover any of all potential interest of the building. Not to have thought about that is already a disaster, i guess plans are on the way for trying to change this design.

    Yann says:
  • I find it weird that the designers didn’t seem to take it into consideration that it resembles 9/11. Shouldn’t a visual designer at least be aware of the visual message they send out to the larger audience?
    When aware they can figure out what they want to do about it: Make it clear there is no connection or make a statement that it could be a commemoration. Now they simply seems to ignore the fact and by ignoring something it does not go away.

    Anne says:
  • Incredibly ugly, cold, irrational, unnatural, chaotic and, I have to say again, astoundingly ugly.

    It looks like a cancerous tumour that has wrapped itself around both buildings.

    MM says:
  • I like it

    Francis Micheal says:
  • From an designer point of view, i do see the creativeness and resemblance to the cube house of Rotterdam. However, i must admit that the design does remind one of the haunting images of 9-11 attack on WTC. What’s makes it more irony is the naming of “the cloud”. To both the architect as well as the developer, don’t you think there’s a need to be a little more sensitive?

    Adrian says:
  • Ridiculous…offensive…completely lacks imagination or any mathematical creativity…a legos depiction of an American Tragedy that changed the Global Climate is being celebrated in the form of socio-pathic architecture? How could any sane mind think otherwise?

    Cyrus Lomibao says:
  • Beautiful! And can Americans please stop thinking they are the center of the world? This building isn’t even in America.

    Lena Louwerse says:
  • So everyone gets excited about the New York City towers destroyed 9/11/01. Still…..Metropolis, anyone?

    steve says:
  • Agree, it is so much like Metropolis. It was my first impression. Though it is a superb structure, it certainly does seem to me to be the rich man’s attempt to distance, and certainly, disconnect themselves from the plebs on the streets.

    Shamin says:

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