nendo-designed cosmetics store in tokyo incorporates self study beauty areas nendo-designed cosmetics store in tokyo incorporates self study beauty areas
jun 24, 2015

nendo-designed cosmetics store in tokyo incorporates self study beauty areas

 

tucked away on a street in aoyama, tokyo, is the ‘beauty library’ designed by nendo– an organic beauty boutique-meets-café. illustrated by the organized, wooden shelves that run the length of the store, as the shop name suggests, the interior layout are based loosely on a library. furthermore, a ‘self-study’ feature enables customers to sit at tables that have been integrated into the shelving compartments which display the vibrantly colored beauty products.

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the service and retail space is based on a concept that fuses the elements of cosmetics with food & drink
photography by takumi ota

 

 

set among a simple backdrop of materials and colors, the beauty library gives customers freedom and a relaxed experience while shopping. a tablet device is available for browsing through information for the products. meanwhile, with a salad bar and café running adjacent to the display areas of the store, customers can enjoy a drink at the same time. by having food and cosmetics side by side, this concept was established based on the notion that inner and outer beauty is connected.

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there is the option to use a tablet and casually try out every single product in the store as if ordering a beverage

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products are neatly organized and highlighted by LED lights installed into the shelves

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the café

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the interiors are simple with a warm, contemporary feel

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tables have been integrated into the shelving, along with bracket lights

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another room at the back can serve as a space to hold small events and workshops

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the annex hidden across the courtyard

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the beauty library in tokyo

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