nendo-designed cosmetics store in tokyo incorporates self study beauty areas

tucked away on a street in aoyama, tokyo, is the ‘beauty library’ designed by nendo– an organic beauty boutique-meets-café. illustrated by the organized, wooden shelves that run the length of the store, as the shop name suggests, the interior layout are based loosely on a library. furthermore, a ‘self-study’ feature enables customers to sit at tables that have been integrated into the shelving compartments which display the vibrantly colored beauty products.

the service and retail space is based on a concept that fuses the elements of cosmetics with food & drink
photography by takumi ota

set among a simple backdrop of materials and colors, the beauty library gives customers freedom and a relaxed experience while shopping. a tablet device is available for browsing through information for the products. meanwhile, with a salad bar and café running adjacent to the display areas of the store, customers can enjoy a drink at the same time. by having food and cosmetics side by side, this concept was established based on the notion that inner and outer beauty is connected.

there is the option to use a tablet and casually try out every single product in the store as if ordering a beverage

products are neatly organized and highlighted by LED lights installed into the shelves

the café

the interiors are simple with a warm, contemporary feel

tables have been integrated into the shelving, along with bracket lights

another room at the back can serve as a space to hold small events and workshops

the annex hidden across the courtyard

the beauty library in tokyo