the six-level, 150,000-square-foot space is not the only aspect of NIKE’s new york headquarters that makes its design impressive. the interior’s impeccable renovation, spearheaded by WSDIA and STUDIOS architecture, is filled with custom features that emphasize the company’s long and notable history. the space includes an indoor basketball court, workspaces, VIP and workout spaces, a NIKE heritage inspired VW van, and a 90-foot, planted swoosh on the rooftop terrace.
all images courtesy of NIKE
the location plays a key role in the overall design concept. WSDIA, the company responsible for the space’s wayfinding, signage, and branding features, described the project’s design foundation: ‘the main directive — architecturally and graphically — was to highlight the synergy between new york city and NIKE, by examining sport themed floors through the lens of NYC… both are bold, vibrant and constantly breaking new ground.’
the headquarters were designed to pay homage to the city’s many extraordinary athletes
the space pays homage to the city’s many extraordinary athletes, including areas that feature michael jordan and derek jeter. many aspects of the space also evoke memories of the company’s early years. the interior includes a 30-foot bark wall to highlight NIKE’s oregon origins and an orange VW van sits prominently at the top the stairs — resembling the van used by bill bowerman and phil knight to distribute their first pairs of NIKE shoes.
the space covers nearly 150,000 square feet across six floors at 855 avenue of the americas
STUDIOS architecture’s open plan makes for a more free-spirited, collaborative work environment. at the same time, the company has also collaborated with the surrounding city on projects, such as the stanton street courts, to foster community growth and wellness. the new headquarters will continue this mission.
wayfinding and signage feature a custom typeface made exclusively for the space
the 4,000-square-foot indoor basketball court will not only be used by visiting NIKE-sponsored athletes, like lebron james, but also local high school teams and community partners. a 90-foot NIKE ‘swoosh’ sits prominently on the headquarter’s roof, emphasizing the company’s presence in both the international sports world and the NYC community.
the facility contains a 4,000-square-foot indoor basketball court, complete with seating for 400
project info:
architect: STUDIOS architecture
contractor: JT magan & company inc.
creative director: michael spoljaric, senior creative director, nike global basketball
project management: jeni reetz, nike wd+c brand design
creative direction/design: WSDIA | weshoulddoitall
wayfinding/signage: WSDIA | weshoulddoitall
bleacher design: corey yurkovich with WSDIA | weshoulddoitall
brand collaborators: dark igloo (food truck art), carolina moscoso (NYC marathon booth), braulio amado (booth art), alisa keegan (bark wall carving), micah (custom wall tiles on 2nd fl), faust (booth art), kam tang (ajxi ceiling tile), more and more ltd (motion graphics)
fabricators: lit (bleachers), axiom (custom wall tiles & food truck VW van retrofit), pink sparrow (bark wall), miniwiz (conference room ceiling tiles), artisan signcorp (wayfinding & signage), color x (environmental graphics)
NIKE (155 articles)
NIKE unveils connected NBA jerseys that allow fans to access content via their phones
#design
NIKE air max 97 gets a sparkling swarovski skin
#design
wonderwall celebrates nike’s classic air max 30th anniversary with landscape garden
#design
where people work (291 articles)
OMA builds 'urban grid' for science and engineering school in paris
#architecture
périphériques marin + trottin architectes shape space with sunlight for offices in laval city
#architecture
department of architecture's TCDC presents a space for society to engage in creativity
#architecture
architecture news
amata + triptyque plan timber building in são paulo that absorbs carbon dioxide
#architecture
each 1m³ of reforested wood has absorbed one metric ton of atmospheric carbon dioxide from the environment.
each 1m³ of reforested wood has absorbed one metric ton of atmospheric carbon dioxide from the environment.
new terminal at amsterdam airport schiphol designed as atmospheric and light-filled space
#architecture
both departing and arriving passengers can enjoy a scenic route through the terminal
both departing and arriving passengers can enjoy a scenic route through the terminal
herzog & de meuron configures children's hospital in zurich to offer a holistic patient experience
#architecture
the layout of the facility follows an urban grid where departments correspond to 'neighborhoods' and each floor has its own main street.
the layout of the facility follows an urban grid where departments correspond to 'neighborhoods' and each floor has its own main street.
studio saxe crafts jungle yoga pavilion for ‘nalu nosara’ hotel in costa rica
#architecture
the project blends contemporary design with local craftsmanship to frame the surrounding nature.
the project blends contemporary design with local craftsmanship to frame the surrounding nature.
I wonder if they edited it out of the reflection to make the image look more clean or if the swoosh is edited in?
In the header photo – why is the rooftop planted swoosh not reflected in the building?