step inside NOT A HOTEL’s clifftop tokyo retreat designed by fashion icon NIGO

nigo envisions NOT A HOTEL TOKYO from concept to details

For its first residence in the Tokyo area, hospitality group NOT A HOTEL joined forces with Japanese creative director NIGO to curate the entire living experience, from the overall concept to the smallest details. The house is tucked into a cliff top overlooking the ocean off of Tokyo Bay, with a direct view of Mt. Fuji from the living room’s floor-to-ceiling windows. Located on the coast of Futtsu, Chiba, the home is around 45 minutes from Haneda Airport and one hour by car from Tokyo Station. Owners drive straight into the house through a tunnel. 

THE INFLUENCE OF NIGO ON GLOBAL CULTURE

From fashion to music, beverage, retail, and design, NIGO’s influence on global culture in the last three decades has been nothing short of massive. He founded his own clothing brand in 1993, which gained immense popularity around the world and laid the foundation for the street fashion scene that continues to this day. In 2010, he launched a new brand, HUMAN MADE. From 2020 to 2021, the fashion icon presented two collections with LOUIS VUITTON. In September 2021, he was appointed artistic director of the Parisian fashion brand KENZO. Working with similar word-class creatives and architects, NOT A HOTEL (see more here) did not think twice before tapping him for artistic direction. 

VINTAGE-INFUSED interiors, WITH TRADITIONAL JAPANESE ACCENTS

Inside, NIGO included vintage pieces by two of his favorite designers, Jean Prouvé and Pierre Jeanneret, as part of the living room and office furniture. A dining table welcomes twelve guests, and a full kitchen, including a prep area for chefs, is carefully curated to prepare gourmet meals. Complementing the living area is a listening room with speakers from New York’s innovative OJAS, and joining owners in the pool is a giant inflatable duck — the famed icon of NIGO’s brand HUMAN MADE. Guests can stay in multiple bedrooms and sleeping pods identical to the designer’s personal vacation home. A sauna, gym, and wooden Japanese bath accompany the private rooms. 

Inspired by NIGO’s deep involvement in the world of Japanese pottery, the clifftop house by NOT A HOTEL welcomes a proper traditional tea room ready for a sadō tea ceremony. As an avid art collector, the creative director will decorate the house with unique pieces from his favorite contemporary artists, including a giant steel statue from KAWS on the roof. The art will be included in the home ownership (sales for shared ownership in NOT A HOTEL TOKYO will begin this Autumn 2024). 

1/4

project info:

name: NOT A HOTEL TOKYO | @notahotel_official

location: Tokyo Bay, Japan

creative director: NIGO | @nigo