
NOT A HOTEL KITAKARUIZAWA IRORI blends wood and glass amid japanese woodland
its name recalls the distinctive irori, a traditional japanese sunken hearth, which is the centerpiece of this hidden property.
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inside NOT A HOTEL KITAKARUIZAWA IRORI
Nestled amid a 20,000 square-meter forest in the Gunma Prefecture of Japan, NOT A HOTEL KITAKARUIZAWA IRORI has officially opened to guests this summer. Featuring floor-to-ceiling windows and high side lights, the retreat is an oasis of wood and glass; its name recalls the distinctive irori, a traditional Japanese sunken hearth, which is the centerpiece of this hidden property. It also houses two intimate bedrooms (with eight beds) and two bathrooms, alongside a living-dining area, all framing expansive views of the surrounding forest.

recreating japan’s traditional sunken hearth
The central gathering space at NOT A HOTEL KITAKARUIZAWA IRORI welcomes intimate gatherings; guests can reserve private dinners featuring irori cuisine, complete with flickering flames and a backdrop of forest scenery. One of the two buildings is a pet-friendly model, featuring a dog run. Complementing the irori is a living-dining area, designed as an open, airy space within the retreat, extending to the terrace through floor-to-ceiling windows; the large dining table comfortably seats up to eight people.

meditative rooms and rejuvenating open-air baths
The bedrooms, meanwhile, are equipped with a spacious desk, creating a perfect setting for quiet contemplation or focused work. As for the bathrooms, the retreat has purpose built them for ultimate relaxation. Guests at NOT A HOTEL KITAKARUIZAWA IRORI can enjoy the stone bath carved from a large rock and brimming with rejuvenating natural hot spring waters. Open the doors, and the bathroom becomes a semi-open-air bath surrounded by forest. The bathing area also features a sauna, cold bath, and outdoor relaxation space.

The newly-opened Japanese retreat an be reached in either two ways. As a first option, guests are welcome to take a train from Tokyo to the Karuizawa Station, a duration of 75 minutes, and continue the rest of the journey by car, which takes about 35 minutes. Alternatively, they can drive non-stop from Tokyo and reach the location in 170 minutes. Booking are currently sold out for the summer period.






project info:
name: NOT A HOTEL KITAKARUIZAWA IRORI | @notahotel_official
location: 2286-340 Hosohara, Oaza Omae, Tsumagoi Village, Agatsuma District, Gunma Prefecture, Japan
photographer: Kenta Hasegawa | @kentahasegawa
built area: 326.02 sqm
site area: 20,000 sqm
program: 8 beds, 2 bathrooms
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