OMA/AMO creates infinite palace for prada men's A/W show in milan
 
OMA/AMO creates infinite palace for prada men's A/W show in milan OMA/AMO creates infinite palace for prada men's A/W show in milan
jan 19, 2015

OMA/AMO creates infinite palace for prada men's A/W show in milan

OMA/AMO creates infinite palace for prada men’s A/W show in milan
photo by alberto moncada
all images courtesy of prada / AMO

 

 

 

for milan’s men’s fashion week 2015, AMO – the research branch of rem koolhaas’ OMA – has created a new performance space entitled the ‘infinite palace’. designed for luxury fashion house prada, the runway extends through a enfilade of connected rooms that gradually shift in size and proportion, allowing for a series of more intimate moments.

 

the progression through the connected rooms simulates endless repetitions and symmetries, while providing the illusion of an infinite palace, explains the design team. ‘as the models move linearly across the enfilade the audience, divided into small groups, is pushed to close and intimate proximity with the collection.’

OMA AMO prada the infinite palace milan men's fashion week designboom
as opposed to a single stage, the runway extends through a enfilade of connected rooms
photo by agostino osio

 

 

 

the interiors are clad with a blue and black marble effect, transforming the volume into a disorienting three-dimensional landscape. delineating the spatial configuration, the floor is lined with geometric aluminum inserts that provide a sense of continual movement.

OMA AMO prada the infinite palace milan men's fashion week designboom
the volumes gradually shift in size and proportion
photo by alberto moncada

 

 

 

the show, which forms the first part of the fall/winter display, continues prada’s analysis of the relationship between men and women. consequently, similarities and differences are explored in an attempt to understand what the genders share, and what they take from each other.

 

the influences of one upon the other are non-linear, asymmetrical, unobvious but always profound, said the italian fashion house. ‘gender is a context and context is often gendered. at times, the extra inspiration comes, ultimately, from women but it can also happen the other way around.’

OMA AMO prada the infinite palace milan men's fashion week designboom
the interiors are clad with a blue and black marble effect
photo by alberto moncada

OMA AMO prada the infinite palace milan men's fashion week designboom
small scale spaces offer a series of intimate moments
photo by alberto moncada

OMA AMO prada the infinite palace milan men's fashion week designboom
within the flooring, geometric aluminum inserts provide a sense of continual movement
photo by alberto moncada

OMA AMO prada the infinite palace milan men's fashion week designboom
the set is conceived as a disorienting three-dimensional landscape
photo by alberto moncada

OMA AMO prada the infinite palace milan men's fashion week designboom
the show continues prada’s analysis of the relationship between men and women
photo by alberto moncada

OMA AMO prada the infinite palace milan men's fashion week designboom
similarities and differences are explored in an attempt to understand what the genders have in common
photo by alberto moncada

OMA AMO prada the infinite palace milan men's fashion week designboom
the models move linearly across the enfilade, pushing the audience into greater proximity with the collection
photo by alberto moncada

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