OMA / AMO: real fantasies for prada
OMA / AMO: real fantasies for prada OMA / AMO: real fantasies for prada
sep 27, 2012

OMA / AMO: real fantasies for prada

‘real fantasies for prada’ by AMO image © OMA AMO / prada




rotterdam-based AMO has conceived ‘real fantasies’, a film and scenography for milan-based fashion house prada‘s autumn and winter 2012 collection. models are depicted amongst a backdrop of a dystopian society of machines and geometric landscapes, envisioning the future of fashion as a retrofitted past. a galaxy of characters are engrossed within oblique and deviant power dynamics.


surreal images of slowly moving starry skies, shooting comets and rotating earths are set behind neoclassical train stations and baroque interiors. in one scene, trains quickly pass between skyscrapers on a network of bridges becomes a site for a swift encounter between friends. another shows a man contained by a transparent block which hovers in the air and unexpectedly tips.




prada real fantasies fall/winter 2012
video © OMA

image © OMA AMO / prada

image © OMA AMO / prada

image © OMA AMO / prada

image © OMA AMO / prada

image © OMA AMO / prada

image © OMA AMO / prada

image © OMA AMO / prada

image © OMA AMO / prada

image © OMA AMO / prada



project info:


art direction by AMO: ippolito pestellinilaraelli, fausto fantinuoli artwork: jeroen koolhaas, lok jansen editing and visual FX: april photography: phil meech filming by april: matteo frittelli, gabrio bellotti music: frédéric sanchez

  • today / tomorrow / beyond

    knarf says:
  • looks a lot like what Archigram was doing 40 years ago

    dbkii says:
  • Bella moda!!!

    ytak says:
  • its pretty bad, actually.

    diro says:
  • i find it interesting and good.

    cnl says:
  • christian dior haute couture spring/summer 2012 is to die for!!

    ytak says:
  • This is how advertising mutates into fiction cinema, so as to reach new audiences at the guise of design.
    Well done!

    ors says:
  • wow..this is bad…..really bad…

    leon says:
  • Dear Rem…..arching ramming again????

    Juan Cabello Arribas says:
  • so seapunk-steampunk
    i love it

    -ihi says:
  • I like the idea-stylish attempt at fashion being filmic but the models have limited skills to add to the mise en scene

    Maxine jarrett says:

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