OMA's 'digital valley' proposal for axel springer campus in berlin
 
OMA's 'digital valley' proposal for axel springer campus in berlin OMA's 'digital valley' proposal for axel springer campus in berlin
oct 06, 2016

OMA's 'digital valley' proposal for axel springer campus in berlin

in 2014, international firm OMA won the commission to design the axel springer publishing building in berlin. the german media company will celebrate its 50th anniversary with the launch of its new building, which will be located opposite its existing headquarters on the site of the former linden park. the dynamic new building will act both as a symbol and a tool, highlighting the transition from print to digital media.

 

 

rem koolhaas talks about the design of current office environments

 

 

led by OMA architects rem koolhaas, chris van duijn, and katrin betschinger, the building is bisected by a diagonal atrium that opens up to the existing springer buildings. a series of terraced floors together form a ‘valley’ which creates an informal stage at the center — a place to broadcast ideas to other parts of the company. the particular organization forms a ‘digital valley’, where each floor composes of a sheltered and traditional work environment, which is then uncovered on the terraces. halfway through the scheme, the valley is mirrored to generate a three dimensional canopy.

OMA axel springer campus designboom
all images © OMA

 

 

furthermore, the public can experience the building on three levels — ground floor lobby, meeting bridge, and roof-top bar. the meeting bridge is a viewing platform from which the visitors can view the daily happenings and movement of the company. see our previous coverage of the development, including OMA’s winning proposal,here

oma-axel-springer-building-ceremony-berlin-designboom-04
the building will be situated opposite the existing axel springer headquarters on zimmerstrasse

OMA axel springer campus designboom
the ground floor is open to the city and contains studios, event and exhibition spaces, canteens and restaurants

oma-axel-springer-building-ceremony-berlin-designboom-05
the campus symbolizes the company’s the transition from print to digital media

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