OMA completes flagship store for maison ullens in paris

OMA completes flagship store for maison ullens in paris


OMA completes flagship store for maison ullens in paris
photo by kevin mak
all images © OMA

 

 

 

paris’ first maison ullens store has opened its doors to the public, timed to coincide with the city’s couture fashion week. completed by internationally acclaimed architecture office OMA, the intimate design offers a distinct sense of individuality, often found lacking in luxury boutiques. the interiors are lined with an ivory white onyx wall which divides the shop between public browsing areas and more private experiential zones. the brightly lit open volumes showcase the brand’s latest designs, while a series of secluded cocoons help establish a warm and relaxed retail environment.

OMA completes flagship store for maison ullens in paris designboom
photo by kevin mak

 

 

 

the warm and luxurious materials incorporated within the project reflect those chosen by masion ullens in their clothing. marble, leather, brass and terrazzo serve as a reminder of french history and craftsmanship. porous wooden curtains, found in the façade’s windows, have been custom designed by the artist elisa strozyk, while bespoke furniture is used throughout the store.

OMA completes flagship store for maison ullens in paris designboom
photo by kevin mak

 

 

 

‘the meticulous spatial articulation, the choice of materials and the injection of art and bespoke furniture create moments of surprises in maison ullens, enhancing a luxurious personalized shopping experience’, commented OMA partner david gianotten, the lead designer of the project.

 

project architect inge goudsmit continued, ‘the shop creates a distinction between the public and private shopping experiences through the use of the onyx wall. our close communications with maison ullens have enabled us to translate the design brief into a space that elaborates the brand’s identity.’

OMA completes flagship store for maison ullens in paris designboom
photo by kevin mak

 

OMA completes flagship store for maison ullens in paris designboom
photo by kevin mak

 

OMA completes flagship store for maison ullens in paris designboom
photo by kevin mak

 

OMA completes flagship store for maison ullens in paris designboom
photo by kevin mak

 

OMA completes flagship store for maison ullens in paris designboom
floor plan detailing customer circulation routes

 

project info:

 

project: maison ullens paris
completed: january, 2014
client: maison ullens
location: paris, france
site: 4 rue de marignan, 75008 paris
program: flagship store
partner in charge: david gianotten
project architect: inge goudsmit
team: miranda lee, yannis chan, saul smeding with: max bergman, hin cheung, grace cho, lingxiu chong, von xiao chua, vincent kersten, jedidiah lau, kevin mak

 

collaborators:
local architect: DATA architects
MEP engineering: BET louis choulet
façade curtains: EMES elisa strozyk

  • basically, this is an extremely fancy store to sell LEISURE SUITS??? And I thought Juicy Couture was ridiculous

    lanvy
    Jan 24, 2014
  • I very much am impressed by the complex and detailed customer circulation routes. Am I mistaken, there seems to be only one and it appears that once you enter the store there is no route out? By the way, no one is welcome in the room with the circle on the floor. Oh modern architecture by Starchitects.

    Lightmaker
    Jan 23, 2014

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