OMA-designed samsung flagship store opens in singapore
OMA-designed samsung flagship store opens in singapore OMA-designed samsung flagship store opens in singapore
jun 21, 2013

OMA-designed samsung flagship store opens in singapore

OMA-designed flagship store opens in vivocity, singapore

image © philippe ruault

all images courtesy of OMA




seeking to consolidate virtual social experiences and a space for transactions, the samsung experience store designed by OMA has just opened its doors in vivocity, singapore. while relatively open in plan, the store is divided by themed zones, themselves appealing to different demographics and levels of user interaction. a ‘soft scape’ is an informal area where customers can test their devices. a coffee bar operated by an app allows shoppers to prepare customizable cups of their caffeinated beverage of choice while partitions divide spaces for training, promotion, performance events and product launches. a streamlined color palette is interjected with  moments of periwinkle and interrupted only by the ‘galaxy super wall,’ a major interaction plane composed of flip-dot panels and large format display touch screen. the technological gesture is the crux of the architectural space– client’s movements in front of the wall are digitized and projected for effect. the result is a space that encourages an interactive and informed consumption of technological products– an idea that will become incorporated into the samsung store typology. 




OMA-designed samsung flagship store opens in singapore

interiors are divided into themed zones that appeal to a cross-section of clients
image © philippe ruault



OMA-designed samsung flagship store opens in singapore

a clean and streamlined color and material palette optimizes the display of technological products
image © philippe ruault



OMA-designed samsung flagship store opens in singapore

user interaction was a top programmatic priority for the retail space
image © philippe ruault



OMA-designed samsung flagship store opens in singapore

walls of latch accessory drawers act as storage and display spaces
image © philippe ruault



OMA-designed samsung flagship store opens in singapore

a galaxy super wall digitized and projects the movements of customers
image © philippe ruault



OMA-designed samsung flagship store opens in singapore

conceptual rendering for the flexible softscape



OMA-designed samsung flagship store opens in singapore

model of the accessory wall system



OMA-designed samsung flagship store opens in singapore

diagram of store-as-field


project info:



project: samsung experience store at vivocity
status: completion 2013
client: samsung and cheil worldwide
cost: n/a
location: singapore
site: vivocity, 1 harbourfront ave, singapore
program: 4,750 sq. ft
partner in charge: david gianotten
project architects: paolo caracini, jungwon yoon, ricky suen
team: thomas brown, yin ho, eunjin kang, anthony lam, katja lam, takehiko suzuki
main contractor: l’rui
superwall media designer: non-grid inc. (flip dots), raon square from korea (lfd)

  • looks not realy innovative… like all the others and could work als well for lg or xxx… the concept diagram are okay….
    but its often like that… beween idea and reality is a big gap…

    ds says:
  • diagrams look so much more interesting than the real thing. photos looks like a slight different version of the apple store

    twny says:
  • yawn………..big deal………rem trying his hand at an Apple derivative store and failing miserably. Comes nowhere close to Apple’s design sensibility, sense of display and materials etc. etc All hype and no substance….

    BILL LIM says:
  • jesus…samsung is even copying apple store now???

    dkm says:
  • Just goes to show that hiring a big name, so-called starchitect doesn’t mean beans….especially one that is all talk and hype…….Apple was so ahead of the crowd to entrust their stores to BCJ who does exquisite work quietly.

    acme says:
  • This store is so perfectly generic. Exquisite detailing and sexy-ness has never been OMA’s thing. That’s a positive in my book. The ceiling alone makes this a good project. Architects are the biggest group of ego bruised critics in the world.

    MGD says:
  • OMA un-designed samsung flagship store opens in singapore…

    Digital technology has void our physical environment of character and texture.

    Stephen says:
  • All the recent interior projects are coming from OMA-Hong Kong office.
    I don’t think that Rem has nothing to do with that.
    It’s just about getting some money to feed the HK office.

    nicolas says:
  • This is another proof that samsung never goes beyond apple.

    JJ says:

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