OMA: G Star RAW headquarters OMA: G Star RAW headquarters
may 29, 2012

OMA: G Star RAW headquarters

‘G-Star RAW headquarters’ by OMA, amsterdam, the netherlands south west view image courtesy of the office for metropolitan architecture (OMA)




construction has just begun for the ‘G-Star RAW headquarters’ in the zuidoost district of amsterdam, the netherlands by international practice OMA. stretching 140 meters along the A10 highway, the 27,500 square meter building merges the currently disparate facilities of the dutch fashion brand into one location, forming the innovative design center for the company. offices, parking and support facilities will come together within a monolithic volume which forms a vertical ring around a transparent glass facade which houses the creative core.


on the plinth image courtesy of the office for metropolitan architecture (OMA)



the black-tinted concrete plinth opens a main entrance at ground level, above which a glass box containing a showroom is cantilevered overhead. visitors are free to enter and explore this side of the building and observe the activity of the rest of the complex through controlled views and access. inside the working area, intercommunication is generated with staggered floor plates and double height spaces for dynamic exchanges. sliding hangar-style doors form flexible rooms to host parties, fashion shows and production.


highway view image courtesy of the office for metropolitan architecture (OMA)


highway nw view image courtesy of the office for metropolitan architecture (OMA)


south west view image courtesy of the office for metropolitan architecture (OMA)


modelshot – on the plinth image courtesy of the office for metropolitan architecture (OMA)


modelshot mage courtesy of the office for metropolitan architecture (OMA)


diagram building axonometric image courtesy of the office for metropolitan architecture (OMA)


G-Star RAW vs. OMA image courtesy of the office for metropolitan architecture (OMA)



project info:

project: headquarters for dutch international fashion brand G-Star status: construction clients: G-Star RAW c.v. location: amsterdam, netherlands site: industrial regeneration area in southeast amsterdam next to A10 ring road program: offices and creative spaces (19,000m2) and parking (8,500m2) partners-in-charge: rem koolhaas, reinier de graaf, ellen van loon team (construction): katrien van dijk (project leader), tjeerd van de sandt, saskia simon, marina cogliani, jung-won yoon team (interior): saskia simon (project leader), marlies boterman, marina cogliani, karolina czeczek, green van gogh, sarah moylan, mafalda rangel, tjeerd van de sandt team (SD/CD/TD): richard hollington III (associate in charge), tjeerd van de sandt (project leader), fred awty, philippe braun, kaveh dabiri, katrien van dijk, hans hammink, mariano sagasta, koen stockbroekx team (competition): richard hollington III (associate in charge), fred awty, philippe braun, rob daurio, david gianotten, shabnam hosseini, andreas kofler, ippolito pestellini laparelli, lawrence siu

collaborators: tender documents: ABT structure consultant: ABT MEP consultant: ABT building physics: DGMR contractor: pleijsierbouw

  • love the ’70 Chevelle in a Dutch parking lot

    dbkii says:
  • Boring and Uninspiring.
    If this is the face of a leading fashion company, i think it is facing a deep hole to dive into. I think my daughter could draw something better, and she hasn’t been born yet.

    Gili says:
  • I know! it’s hard to understand it. Not everyone could do it.

    KD says:
  • This is pitiful. Typic junk architecture, focused on the interior of the site paying no mind to the external relationships. It doesn’t create any space, just a long monotonous wall, not a single tree? Really? This place will be terrible. The renderings are even boring…

    UrbanLou says:

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