OMA and inside outside to build a monument 'honoring generosity' in dubai

OMA and inside outside to build a monument 'honoring generosity' in dubai

OMA and inside outside have collaborated on a design for dubai’s ‘ethar — honoring generosity,’ a field of columns engraved with stories of arabic scholars, scientists, and thinkers. this field is unified as a monumental landscape symbolizing generosity and knowledge. the installation celebrates the unique culture of charitable giving in the united arab emirates with a physical installation that is part of the urban landscape of dubai. the installation is comprised of 1,680 triangular shaped aluminum columns, arrayed like a magnetic field, pointing toward a centralized rectangular plaza.

OMA inside outside dubai
all images © OMA & inside outside



walking through this installation by OMA and inside outside, visitors first encounter a field of small pillars at the boundary of the site. these further inward become a street with dramatic perspective effects as the columns grow taller, opening up in a public square in the center. the density of columns creates a pleasant micro-climate further enhanced by shading devices through which the installation will become a playful social space. the ambition is to make these columns out of recycled aluminum, a building material that is 100 % recyclable.

OMA inside outside dubai



at night, a spectacle of illumination enhances the dynamics of the column landscape with lights gradually shifting from wide to sharp and cold to warm. rows of stainless steel lightning fixtures mark the plaza, and enhance the gesture of movement in the design. ‘ethar — honoring generosity’ will be located on jumeirah beach, but it’s character can also adapt to different contexts: groups of columns can also be dispersed throughout the city, appearing in key urban locations as a symbol for emirati culture. the project emphasizes the importance of valuing talent and education, and will be realized under the patronage of leading governmental charity organizations.

OMA inside outside dubai OMA inside outside dubai OMA inside outside dubaiOMA inside outside dubai 
project info:


location: dubai, UAE
client: ethar foundation
year: 2019 – ongoing
status: design development
program: scenography, landscape
design: OMA
design consultant: inside outside
partner: iyad alsaka
team: wael sleiman (project architect), mike fritsch

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news

    keep up with our daily and weekly stories
    503,120 subscribers
    - see sample
    - see sample
    designboom magazine