patterned tiles extend from curved walls to furniture in layered retail exhibition booth

Studio DOT frames retail exhibition booth as a spatial sequence

Endless Realities, designed by Studio DOT for tile brand Osaanj, reframes the retail exhibition booth as a spatial sequence structured around perception, movement, and material experimentation. Conceived as an immersive installation, the 1,050-square-foot booth explores how scale, surface, reflection, and circulation can be manipulated to challenge conventional modes of display.

Accessible from three sides, the booth is shaped by approach and visibility rather than a single frontal orientation. The primary entry is marked by an angled portal set back from the site edge, establishing a layered visual field rather than an immediate overview. From this offset threshold, overlapping planes of tiles, textures, and color unfold gradually, encouraging movement through depth rather than direct access. Patterned tiles extend from wall surfaces onto stepped seating, allowing this entry zone to function as a pause point, informal gathering space, and outward-facing extension of the brand presence.

Internally, the booth is organised as a continuous loop defined by curved walls and calibrated openings. A structural column near the entrance is integrated into the layout as a functional pedestal, while a curved wall clad in finely printed mosaic tiles introduces the tactile and graphic language of the installation. Color and pattern are revealed incrementally, slowing circulation and framing material engagement. Adjacent to this surface, a lenticular art niche introduces shifting imagery that changes with the viewer’s movement, reinforcing the project’s emphasis on layered perception and surface innovation. At the center of the booth, a standing-height discussion table anchors the plan. Suspended above it is a bespoke stone installation with a geometric composition that highlights Osaanj’s focus on customisation and craftsmanship. The elevated table height supports short, informal interactions while maintaining visual continuity across the space.

all images by Docmnt’d. by Sachin

Layered Display Elements shape Endless Realities’ circulation loop

Lighting departs from a conventional exhibition grid and responds instead to the organic geometry of the plan. Curved lighting bands sweep across the ceiling, incorporating green accents that align with the brand identity. The design team at Studio DOT embeds integrated downlighters within these bands to highlight products and installations while reinforcing the fluid movement of the layout.

The circulation loop opens into a recessed pocket where fluted, tile-clad cubes appear suspended between ceiling and floor. This sculptural installation acts as a spatial pause before transitioning into an interactive zone. A tile-printing station allows visitors to customise and take away branded tiles, converting the encounter into a physical takeaway. Nearby, framed square displays present the tile collection as a compact architectural catalogue.

One secondary passage, constrained by an external column, is treated as a visual facade rather than an entry point. Cut-outs within this elevation contain tile-clad consoles and acrylic display boxes, offering curated views of select products while adding depth when viewed from the main axis. Along the perimeter, additional cut-outs house display elements and tile-clad pin columns, integrating structural constraints into the architectural language rather than allowing them to read as interruptions. Recessed niches further along the loop introduce sculptural wall art and thematic installations, adding moments of variation and discovery.

Endless Realities reimagines the retail booth as a spatial sequence shaped by perception and movement

Experiential Conclusion to the Exhibition Sequence by Studio DOT

The exhibition sequence culminates in an immersive tunnel concealed behind curtains, developed under the overarching theme Endless Realities. A lowered ceiling and stepped floor compress the threshold before opening into a reflective interior where scale and material perception shift. The floor and one wall are clad in tiles that appear as micro-mosaics but reveal themselves as large-format printed surfaces upon closer inspection. Mirrored planes and angled turns fragment reflections, producing a sense of extended depth and spatial repetition. A subtle lighting installation, synchronised with sound, animates the surfaces and softens the distinction between physical and reflective space.

The tunnel reconnects discreetly with the secondary approach, completing the circulation loop and reinforcing the exhibition’s cyclical structure. Materially, the booth is grounded by terracotta interiors, contrasted with white external elevations clad in etched tiles that read as finely scaled subway patterns. Through controlled reveals, layered framing, and interactive installations, the Osaanj booth by New Delhi–based Studio DOT positions exhibition architecture as an experiential medium, where material innovation is encountered through movement, perception, and use rather than static display.

an angled portal defines the primary entry, set back to create layered views

the 1,050-sqft installation was designed by Studio DOT for tile brand Osaanj

a standing-height discussion table anchors the center of the booth

the interior is organized as a continuous loop guided by curved walls

a bespoke stone installation is suspended above the central table

patterned tiles extend from walls onto stepped seating at the entry zone

fluted, tile-clad cubes appear suspended within a recessed spatial pocket

an immersive tunnel uses reflection and scale to challenge material perception

the exhibition loop concludes by reconnecting with the secondary approach

project info:

name: Endless Realities

architect: Studio DOT | @studiodot_
design team: Anmol Arora, Shubhit Khurana, Sejal Arora

location: Bharat Mandapam, New Delhi, India

area: 1,050 sqft

photographer: Docmnt’d. by Sachin | @getdocumented

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edited by: christina vergopoulou | designboom