phenomena dips brazilian restaurant’s interiors into sage green and light grey
 

phenomena dips brazilian restaurant’s interiors into sage green and light grey

design studio phenomena recently completed a family restaurant in vila nova conceição, brazil, with a raw materiality and a bold use of color. the designers were tasked with expanding the space into a new site and developing a new visual and spatial identity for the ‘torta da vila’ restaurant. the clients wanted their locale to become recognizable and easily replicated for future locations, and the result is a color-infused minimal design that is contemporary yet memorable.

phenomena-torta-da-vila-restaurant-interiors-graphic-identity-brazil-02-05-2020-designboom

all images © manuel sá

 

 

phenomena extracted the essential graphic elements from the existing logo, including the colors and forms, to develop the new concept. the green and gray hues were kept as the main color palette, and the pie symbol became the foundation of the new visual, spatial and brand identity. applying green and gray both in the walls and floors allowed for the distinction between exterior and interior spaces.

phenomena-torta-da-vila-restaurant-interiors-graphic-identity-brazil-02-05-2020-designboom

 

 

the minimal color scheme maintains a unity in the design and creates a relaxed atmosphere for guests. the designers only painted the bottom half of the walls with either of the main colors and kept the top half white, creating a linearity that takes the eye across different spaces. the stark line between the colors creates a clean space that provides dialog and fluidity between public and private, inside and out.

phenomena-torta-da-vila-restaurant-interiors-graphic-identity-brazil-02-05-2020-designboom

 

 

the different spaces become connected by the eye-catching architectural details. phenomena deliberately designed the hollow concrete blocks in the facade, the thin green steel counter, and the elongated light fixtures. even the stairs get graphically cut through with the change in color mid-step.

phenomena-torta-da-vila-restaurant-interiors-graphic-identity-brazil-02-05-2020-designboom

 

 

the spatial flow is reinforced with the big openings that not only integrate spaces, but also bring in natural light and ventilation. the new logo was painted with the same green tones on the facade, following the premise of what is essential, as cement, concrete and wood are used in their raw form. the restaurant’s simple aesthetic draws the eyes across the rooms and the mind to a calm state ready for the food.

phenomena-torta-da-vila-restaurant-interiors-graphic-identity-brazil-02-05-2020-designboom

phenomena-torta-da-vila-restaurant-interiors-graphic-identity-brazil-02-05-2020-designboom

phenomena-torta-da-vila-restaurant-interiors-graphic-identity-brazil-02-05-2020-designboom

phenomena-torta-da-vila-restaurant-interiors-graphic-identity-brazil-02-05-2020-designboom

phenomena dips brazilian restaurant’s interiors into sage green and light grey

phenomena dips brazilian restaurant’s interiors into sage green and light grey

phenomena dips brazilian restaurant’s interiors into sage green and light grey

 

 

project info:

 

project name: torta da vila restaurant

location: são paulo, brazil

architecture firm: phenomena arquitetura

lead architects: edson maruyama and wanessa simoe

collaborating architects: luis felipe curtolo and rodrigo de moura

client: torta da vila

completion: 2019

photography: manuel sá

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: cristina gomez | designboom

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