prada and rem koolhaas’s OMA have unveiled their latest project the ‘prada transformer’. the structure is designed to accommodate a series of events in seoul, south korea from march to july 2009. the tetrahedron has four different configurations which can simply be switched by rotating the structure with construction cranes. the structure is thus designed so floors can become walls and walls become ceilings. the ‘prada transformer’ will be realized with the support of LG electronics, hyundai motor company and red resource and it will be located next to the traditional 16th century kyeonghee palace in seoul.

‘the interesting thing about this building is the acknowledgement of the transformer as a dynamic organism,

opposed to simply a static object, which arbitrarily fits program. prada transformer helps add an extra
dimension regarding the treatment of this typology by allowing it to be moulded in real time, depending on the
specific programs it intends to facilitate inside.
– rem koolhaas


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'prada transformer' by OMA