monteón + pragma estudio's restaurant design in mexico echoes with hacienta nostalgia
 

monteón + pragma estudio's restaurant design in mexico echoes with hacienta nostalgia

javier monteón and pragma estudio have designed veneno bar & restaurant in guadalajara, mexico. the concept was based on a combination of elements: the traditional mexican cuisine and mixology -specifically from the northern part of the country-, the different varieties of hues found in the desert and the distinctive character of the haciendas. 

in veneno restaurant javier monteon and pragma estudio combines earthy landscapes and geometric reliefs 1
counter bar
all images by césar béjar

 

 

javier monteón and pragma estudio decided to mix desert hues in the earthen plaster as the main material for the project. various performance tests were conducted with different ratios of aggregates, in order to achieve a balance of color, texture, hardness and resistance to cracking. once the desired tone was achieved, it was replicated in the wooden surfaces with smooth edges, that added texture on the counters and furniture pieces, but still mantained a continuous monochromatic palette within the interior.  the same hue continues on the floor, where a unique pattern matched the textured wall surface, as well as on the the distinct carved ceiling that showcases the mexican northwestern craftsmanship. 

in veneno restaurant javier monteon and pragma estudio combines earthy landscapes and geometric reliefs 2
wall formations

 

 

the low walls with different heights work as partitions, generating separate areas in the table clusters. these textured walls with their smooth edges give the impression of having arisen from the very ground and eroded away. in the kitchen, the cooking area makes for the heart of the whole project, paying homage to the traditional firewood cooking methods -whether in a stone or pit oven. this area is open for all guests to see and provides an out-of-the-ordinary setting: a unique opportunity to spend time together, as the first cave settlers did. within these walls, a contemplative parenthesis is formed. the veneno restaurant design generates a fusion of colors, textures, shapes, smells, and flavours, that completes the unique character of the space. 

in veneno restaurant javier monteon and pragma estudio combines earthy landscapes and geometric reliefs 3
the open kitchen & fires

 

in veneno restaurant javier monteon and pragma estudio combines earthy landscapes and geometric reliefs 4
counter bar cavities

 

in veneno restaurant javier monteon and pragma estudio combines earthy landscapes and geometric reliefs 5

 

in veneno restaurant javier monteon and pragma estudio combines earthy landscapes and geometric reliefs 6
table clusters

 

in veneno restaurant javier monteon and pragma estudio combines earthy landscapes and geometric reliefs 7
wooden lavatories

 

in veneno restaurant javier monteon and pragma estudio combines earthy landscapes and geometric reliefs 8

 

in veneno restaurant javier monteon and pragma estudio combines earthy landscapes and geometric reliefs 9
view from the contiguous aisle

 

in veneno restaurant javier monteon and pragma estudio combines earthy landscapes and geometric reliefs 10
relief ceiling plafond panel grid

 

in veneno restaurant javier monteon and pragma estudio combines earthy landscapes and geometric reliefs 12

 

in veneno restaurant javier monteon and pragma estudio combines earthy landscapes and geometric reliefs 11
axonometric view

 

 

project info:

 

name: veneno restaurant
architects: javier monteon,  juan antonio ángel (pragma estudio)
location: guadalajara, jalisco, mexico
culinary concept: alfonso cadena
mixology concept: juan monteón
branding: juan monteón
art direction: juan monteón / alfonso cadena / javier monteón / pragma estudio
construction: javier monteón / pragma estudio
lighting design: planar
furniture design: javier monteón / pragma studio / juan monteón
plafond design: lara hermanos

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: myrto katsikopoulou | designboom

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