AMO conceives prada men’s and women’s SS17 show as a ‘stratification of architectures’

 

 

 

AMO — OMA’s research and design studio — has completed the set for prada’s spring/summer 2017 show. conceived as a ‘stratification of architectures’, the remains of the previous show have been left as a visible background for the new scenography, with the center of the interior free to host performances. named ‘total space’, the scheme is articulated around a linear structure that both divides the volume and magnifies its perceived proportions.

AMO total space prada
the set has been conceived as a ‘stratification of architectures’

 

 

 

AMO has positioned a ramp between the ceiling and floor that serves as the catwalk for prada shows. meanwhile, tribunes are arranged along the perimeter to accommodate onlooking guests. a continuous metallic surface encompasses all elements of the set, generating a layer composed of meshes that feature a range of different patterns and dimensions. these abstract motifs overlap to recreate a ‘total space’, an architectural gesture that lends the project its name.

AMO total space prada
the center of the space left free to host performances

 

 

 

the transparency of the cladding material unveils the underlying framework with cartesian precision,’ explains the design team. ‘the psychedelic glow that spreads throughout the space dematerializes all the surfaces, coloring the room, now reminiscent of a post-human scenario.’ models parade at the center of the plan — at a controlled distance from the audience — appearing to levitate within the space. they then ascend onto the ramp, disappearing towards the installation’s vanishing point.

AMO total space prada
the scheme is articulated around a linear structure that divides the volume

AMO total space prada
a ramp between the ceiling and floor serves as the catwalk for prada shows

AMO total space prada
tribunes are arranged along the perimeter to accommodate onlooking guests

AMO total space prada
the remains of the previous show have been left as a visible background for the new scenography

AMO total space prada
the entrance to prada’s spring/summer 2017 show

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  • nicely done. The space looks every year different than the year before. AMO has a good scenographic language.
    BUT: No high heels in Womens Summer Collection 17 I guess! Otherwise the metal grids would become an ankle breaker for the models.

    Stiletto says:

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