rocco design architects: guangdong museum
 
rocco design architects: guangdong museum
apr 08, 2011

rocco design architects: guangdong museum

‘guangdong museum’ by rocco design architects in guangzhou, china photograph by marcel lamall images courtesy of rocco design architects

 

 

 

the guangdong museum is one of four major cultural landmark buildings for the new financial hub in zhujiang xincheng of guangzhou, china. rocco design architects was announced winner of the international invited competition in may 2004 and was subsequently appointed as the architects of the project.

 

the five-storey museum has a total floor area of approximately 67,000 square meters. conceived as an objet d’art at a monumental scale, an allegory to the impeccably and intricately sculpted antique chinese artifact, such as a lacquer box, an ivory ball, a jade bowl or a bronze tank, which collects and reflects treasures of the times. the new museum is not only designed to house a great variety of fascinating objects of treasure, it is also in itself designed as a treasured object of great fascination that contemplates to become an identifiable cultural icon, giving the visitors a memorable tour and experience of the local provincial history and traditional wisdom as well as contributing to the appreciation and enhancement of cultural identity of the city.

rocco design architects: guangdong museum entrance of the guangdong museum image © almond chu

 

 

 

the museum’s spatial arrangement takes its inspiration from the legendary concentric ivory balls carving. each carving slices through the box and reveals different layers and varying degrees of transparency within the interiors, forming interesting spatial patterns and luring visitors through its exhibits inside. the interweaving of interior space pockets also reveal the intricate relationship between the visual and physical connections and separation of the atrium corridor, the individual exhibition halls and the back-of-house service areas. this deliberate arrangement not only reinforces the clarity and coherence of the treasure-box concept, but also allow flexibility in planning and operation of all the exhibition spaces. in addition, each of the main exhibition halls are punctured with random alcoves of dynamic spatial geometry. 

rocco design architects: guangdong museum exterior image © almond chu

 

 

 

filled with natural light and served as visual breakouts to the outside, they are also transitions between the exhibition halls which offer visitors intimate and well-balanced resting spaces. the overall treatment of the main facade is also based on the analogy of ivory ball. using materials such as aluminium panels, fritted glass and GRC panels, each elevation is uniquely designed with different geometric voids recessed into the building mass.

 

in order to achieve a smooth transition between the museum and the adjoining landscape, an undulating landscape deck is introduced underneath the elevated museum box, metaphorically symbolizing a silk cloth unwrapping a much treasured piece of artwork.

rocco design architects: guangdong museum facade detail image © almond chu

rocco design architects: guangdong museum interior view of the atrium image © marcel lam

rocco design architects: guangdong museum interior view image © almond chu

rocco design architects: guangdong museum interior view image © almond chu

rocco design architects: guangdong museum interior view image © almond chu

rocco design architects: guangdong museum stairway image © almond chu

rocco design architects: guangdong museum interior view image © marcel lam

rocco design architects: guangdong museum image courtesy of rocco design architects

rocco design architects: guangdong museum image courtesy of rocco design architects

 

 

designboom has received this project from our ‘DIY submissions’ feature, where we welcome our readers to submit their own work for publication.

Save

  • Simple Geometry but Cool!

    Korby
  • simply said : “Awesome!!!”

    koho
  • rocco rocks

    V
  • another rocco fan here

    as for the rant – by all means, lets have totally organic loosey-goosey megablobs simply because we can

    this is a disciplined, refined aesthetic with a spatial sophistication far beyond the blobs

    dbkii
  • love rocco …

    paullui
  • Attractive but mostly repellent, it seems a metaphor for Chinese free-market totalitarianism, which spends lavishly on architecture but imprisons Ai WeiWei for unspecified “economic crimes.” Its enormous, overwhelming scale, solidity and numerous sharp edges all seem to signify control — in this instance, state control.

    Mort d'Urban

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