román izquierdo designs minimal, light-filled mit mat mama store in barcelona
román izquierdo designs minimal, light-filled mit mat mama store in barcelona román izquierdo designs minimal, light-filled mit mat mama store in barcelona
jan 13, 2016

román izquierdo designs minimal, light-filled mit mat mama store in barcelona

román izquierdo designs minimal, light-filled mit mat mama store in barcelona
all images courtesy of adrià goula




architect román izquierdo bouldstridge was commissioned to design a store front for maternity brand ‘mit mat mama’ in the eixample district of barcelona, spain. the principal concept was to create an atmosphere where products and architecture come together in a harmonious nature filled with plants and natural light.

a modular shelving system of wooden ladders and steel cross bars furnish the interior




upon entrance, two mannequins beneath a lemon tree are immediately visible, followed by timber ladders and a spiral staircase. the ladders act as the main design element, and set a strict vertical rhythm throughout the entire interior. the path ends with a large mirror that effectively doubles the visual experience of the space. white steel bars and various plants are ‘randomly’ placed, giving the storefront a dynamic feel that also happens to be easily adaptable.

roman izquierdo bouldstridge mit mat mama barcelona designboom
ladders have different functions based on the height of crosses




the primary design is also representative of a secondary strategy. that is: making a modular system that not only solves all physical requirements, but was also feasible within the project’s tight budget and restricted construction timeline. white steel bars, paired with ten ash timber ladders, are flexible, and easily modifiable by employees without altering the initial concept whatsoever.

elements of the store merge seamlessly with architecture

roman izquierdo bouldstridge mit mat mama barcelona designboom
the store’s white steel spiral staircase is presented as a sculpture from the entrance

a mirror placed at the end of the store’s linear plan doubles the visual experience

roman izquierdo bouldstridge mit mat mama barcelona designboom
store owners can easily modify the site without altering the initial concept

street view

aerial: model

façade view: model

ground plan




designboom has received this project from our DIY submissions  feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: nick brink | designboom

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