schemata architects re-interprets the marketplace for yagicho-honten store in tokyo
 

schemata architects re-interprets the marketplace for yagicho-honten store in tokyo

schemata architects has renovated the ‘yagicho honten’ dried food store in nihonbashi, tokyo. inspired by the bold red of the existing building, the interior is designed to create a strong brand identity for the yagicho flagship store.

schemata architects yagicho honten
inspired by the bold red of the existing building, the interior is designed to create a strong brand identity
all images © kenya chiba

 

 

the dried food store has a 280-year history dealing with traditional japanese dried foods, including dried bonito, kelp, and japanese mushrooms — the three basic ingredients to make the soup stock at the foundation of  japanese cuisine. red wooden boxes display the products, creating a vibrant space like a marketplace.

schemata architects yagicho honten
the dried food store has a 280-year history dealing with traditional japanese dried foods

 

 

a copper countertop at the center of the store doubles as a kitchen for cooking demonstrations and as a cash counter. the interior was conceived by jo nagasaka and his design team in an ‘island style’ to instigate non-hierarchical communication between hosts and guests. on sunny days, the store opens all doors and closely connects itself to the city. people constantly flow in and out, while generating a vibrant atmosphere that spreads from the storefront to the city.

schemata architects yagicho honten
a copper counterop acts as a kitchen and cash counter

schemata architects yagicho honten
the island-style design allows dynamic circulation and interaction between hosts and guests

schemata architects yagicho honten
the red wooden boxes serve to emphasize the brand identity of the store

schemata architects yagicho honten
a store associate demonstrates how to make the soup stock that forms the base of japanese cuisine

schemata architects yagicho honten
the bright store-front re-interprets the traditional marketplace typology

schemata architects yagicho honten
copper and concrete create bold statements 

schemata architects yagicho honten
dried bonito, kelp, and japanese mushrooms are sold within the store

schemata architects yagicho honten
in the summer, the doors remain open creating a dynamic interaction with the city

 

 

project info:

 

title: yagicho-honten
architect: jo Nagasaka / schemata Architects
project team: toshihisa aida + kohei hayashi
location: 1-7-2 nihonbashimuromachi chuo-ku tokyo, japan
usage: grocery store
construction: DECOR Inc.
floor: 1
floor area: 45.6 square meters
structure: RC
completion: september 2017
photo: kenya chiba

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