semi-transparent polycarbonate and wooden panels form nespresso pop-up café in shenzhen

Studio 10 designs the new Nespresso AOM Café Pop-up Store

Nespresso AOM Café Pop-up Store Design by Studio 10 focuses on integrating traditional architecture, materials, and craftsmanship into a modern setting. Situated in Shenzhen‘s MixC complex, the pop-up stands as a cultural hub in the Dachong area. The design emphasizes harmony between modern lifestyles and traditional culture while also promoting environmental preservation. Inspired by Lingnan wooden architecture, the lightweight steel frame structure creates an airy and open space, ideal for the region’s climate. Enclosed by semi-transparent polycarbonate panels, the café transforms into a cozy sunroom during colder days. Passers-by are drawn to the subtle visibility of the interior, adorned with wooden furniture, artworks, and Lunar New Year decorations.

all images by ©Chao Zhang

Studio 10 applies biodegradable and recyclable materials

A horizontal window offers glimpses of café activities, turning into a dynamic display of life after dark. Sustainability is key for Studio 10, with biodegradable and recyclable materials used throughout the design. The base podium features environmentally friendly straw hollow bricks, while the modular interior furniture allows for easy reuse or potential recycling. Traditional architectural detailing, such as mortise and tenon structures, and decorative painting, adds to the Spring Festival atmosphere. Beyond serving as a café, the design team envisions the AOM Pavilion as a cultural hub, providing shelter and hosting activities that promote community engagement and cultural appreciation.

Nespresso AOM Café Pop-up Store by Studio 10 integrates traditional architecture and modern elements

located in Shenzhen’s MixC complex, the pop-up serves as a cultural hub in the Dachong area

the design harmonizes modern lifestyles with traditional culture, emphasizing environmental preservation

inspired by Lingnan wooden architecture, the lightweight steel frame creates an airy space

the base podium is paved with environmentally friendly straw hollow bricks

a horizontal window offers glimpses of café activities, creating a dynamic display after dark

sustainability is prioritized, with biodegradable and recyclable materials used throughout

the AOM Pavilion serves as more than a café, fostering community engagement and cultural appreciation

traditional architectural detailing, like mortise and tenon structures, enhances the Spring Festival atmosphere

the design blends tradition and modernity, creating a unique space for relaxation and cultural exchange

modular interior furniture allows for easy reuse or potential recycling

1/8

the interior space features modular wooden display props and movable furniture

red paint decorations are influenced by the traditional Lingnan architecture

bamboo-woven lanterns ornament the exterior of the café

the tips of the roof rafters are decorated with a touch of gold paint

 

 

 

 

project info:

name: Nespresso AOM Café Pop-up Store Design
architect: Studio 10 | @studio10design

interior design: Studio 10

principal-in-charge: Shi Zhou

design team: Chunhui Mo, Mengqi Zhang, Liuqing Liu, Jingqi Qiu, Ziqi Wang, Jinru Zhao, Jiaxiao Bao

contractor: Beijing Deno Mingtong Exhibition Service Co., Ltd

owner: Nespresso

client: JUANZONG CREATE

graphic design: JUANZONG CREATE

co-production: VVYY®️ Design Center

gross floor area: 60 sqm

location: MixC World, Nanshan Shenzhen, Guangdong, China

photography: Chao Zhang – ZC Studio | @zhangchao_sz

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: christina vergopoulou | designboom