shigeru ban: swatch HQ + production buildings for omega
 
shigeru ban: swatch HQ + production buildings for omega
may 28, 2013

shigeru ban: swatch HQ + production buildings for omega

shigeru ban’s winning competition entry for the new headquarters of swatch AG and omega SA, sister companies of the swiss watch giant swatch group AG, is particularly attentive to the relationship between the existing landscape and brand identity. the two famous brands will organize their expanded premises in the biel area as part of a greater effort to revitalize the site; however the japanese architect’s proposal will keep omega’s early buildings, themselves relics of a once-nascent terrain of industrialization.

shigeru ban: swatch HQ + production buildings for omega
the curved timber framing of swatch shell provides a gentle shade over hayek plaza
image © blaser architekten (also main image)

 

 

omega’s brand new production edifice will be timber frame construction while the central building will consolidate the overlapping functional areas of the two companies. integrated expanses of glazing and systematic louvers would bolster the sectionally split timber columns along with solar panels. the central building will also serve as the swatch and omega museums, with a spacious, oval auditorium connected to the swatch shell. this grand architectural gesture is a semi-circular, curved, timber-framed swatch building headquarters.

shigeru ban: swatch HQ + production buildings for omega
the omega central building sports a solar cell-topped sloped roof
image © blaser architekten

 

 

the curved wooden construction expresses structure as as skin while allowing elongations of circulation to connect with airy plazas. employing brilliant joinery, the outer shell serves multiple functions with minimalist tectonics. wide-grained wooden crosses alternate with a translucent envelope, thereby allowing the building to be both a pleasant spatial axis and assertion of brand identity. 

shigeru ban: swatch HQ + production buildings for omega
model view of the central building shows a light structure, elevated on pillars
image © blaser architekten

shigeru ban: swatch HQ + production buildings for omegacurved timber framing holds up a membrane of translucent material and pattern of wooden ‘swatch’ crosses
image © blaser architekten

shigeru ban: swatch HQ + production buildings for omegaapertures will allow showrooms to fill with light
image © shigeru ban

shigeru ban: swatch HQ + production buildings for omega
the omega prodction building is characterized by ample glazing and a referential sloped roof
image © shigeru ban

shigeru ban: swatch HQ + production buildings for omegamodel view of the full campus
image © shigeru ba

shigeru ban: swatch HQ + production buildings for omega
the model shows the semi circular swatch headquarters as it connects with the omega central building
image © swatch groupshigeru ban: swatch HQ + production buildings for omega
a sumptuously curved timber shell roof creates the pedestrian friendly hayek plaza while connecting the campus
image © shigeru ban

shigeru ban: swatch HQ + production buildings for omegaview of the layered circulation in the plaza
image © blaser architekten

shigeru ban: swatch HQ + production buildings for omegarenderings show the green public spaces and plazas
image © swatch group

shigeru ban: swatch HQ + production buildings for omegaelevation rendering of the sinuous timber frame of the swatch headquarters
image © swatch group

shigeru ban: swatch HQ + production buildings for omega
the lattice-like semicircle overlaps the omega central building and museum at the rooftop oval auditorium
image © swatch group

shigeru ban: swatch HQ + production buildings for omega

exploded axon of the omega central building
image © swatch group

shigeru ban: swatch HQ + production buildings for omega

the lattice asserts the swatch brand identity while providing an aesthetically pleasing way of ventilating the structure
image © swatch group

shigeru ban: swatch HQ + production buildings for omegadiagram of the timber frame construction of the omega building
image © swatch group

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  • It looks like an Amoeba attack. An old Japanese movie.

    Jim

    jimCan

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